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shoe dog by phil knight

shoe dog by phil knight

₹300

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

1 year ago
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Secrets of sand hill road

Secrets of sand hill road

₹1100

What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:* Why most VCs typically invest in only one startup in a given business category.* Why the skill you need most when raising venture capital is the ability to tell a compelling story.* How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.* What to do when VCs get too entangled in the day-to-day operations of the business.* Why you need to build relationships with potential acquirers long before you decide to sell.Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

1 year ago
Advertising promotion MBA Book

Advertising promotion MBA Book

₹600

About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C

1 year ago
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What Every Indian Should Know Before Investing (Marathi)

What Every Indian Should Know Before Investing (Marathi)

₹200

या पुस्तकात मुदत ठेवी, रिकरिंग डिपॉझिट्स, पीपीएफ, ईपीएफ, सोने, ज्येष्ठ नागरिकांची बचत योजना, एनएससीज, म्युच्युअल फंड, एसआयपी, आयुर्विमा, आरोग्य विमा, स्टॉक्स, रिअल इस्टेट यांसारखे बाजाराच्या कामकाजात सर्वाधिक लोकप्रिय असलेले गुंतवणुकीचे पर्याय कसे उपलब्ध आहेत, ते स्पष्ट करण्यात आले आहे| तुमच्या गुंतवणूकविषयक सगळ्या प्रश्नां ची उत्तरे यातून तुम्हाला मिळतील, तसेच इच्छापत्र लिहिणे, आर्थिक आराखडा तयार करणे याविषयीही मार्गदर्शन करण्यात आले आहे| आपल्या आर्थिक आयुष्यावर आपले नियंत्रण असावे, असे वाटणाऱ्या सर्व वयोगटांतील लोकांसाठी हे पुस्तक म्हणजे त्यासाठीचे एक उपयुक्त साधन आहे|

1 year ago
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