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MODERN MICROECONOMICS — MODERN MICROECONOMICS

₹300 ~~₹899~~

67% off

This book provides a thorough exposition of the traditional and the 'modern' micro-theory. It concentrates on the models of behaviour of the basic economic units, consumers and producers. The main emphasis is on oligopoly, which is the typical market structure of the modern industrial world. In addition, this Second Edition includes a third part covering the three important topics of the theory of factor pricing, general equilibrium theory and welfare theory. The new edition thus covers all the topics usually included in textbooks on price theory.The book is written at an intermediate level, and is designed for undergraduate micro-theory courses. In addition, postgraduate courses, in which micro theory is taught not at too specialized a level, could make use of the text. The author has adopted the verbal approach, with extensive use of diagrams to illustrate the verbal exposition. Mathematical proofs (where necessary) are presented in footnotes, or, when in the text, they are printed in small print so as not to interrupt the main theme.A wealth of features make this textbook unique in both coverage and approach.

2 years ago

How to win friends and influence people — How to win friends and influence people

₹200

You can find alternate cover editions for this ISBN here, here and here.You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s!Learn:The six ways to make people like youThe twelve ways to win people to your way of thinkingThe nine ways to change people without arousing resentmentand much, much more!

2 years ago

Book for Sale — Book for Sale

₹500

Revised and updated from the original, this honest and forthwright look at families of all shapes and sizes will help you down the path of healing (whether you know you need it or whether yo're just not sure). Unlocking Your Family Patterns combines decades worth of counseling wisdom and pastoral care insights into this one practical resource. Your past may hurt, and your family's patterns may have left emotional scars, but your future has not been laid in stone yet. There is hope for healing, there are lessons to learn, and there are paths toward family health. Using clinical, biblical and practical examples to help you uncover the patterns your family has lived in, this book might lead you toward the family u-turn you've been looking for.

2 years ago

CRUSHING IT — CRUSHING IT

₹490

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

2 years ago

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WHAT GOT YOU HERE WON;T GET YOU THERE — WHAT GOT YOU HERE WON;T GET YOU THERE

₹290

America's most sought-after executive coach shows how to climb the last few rungs of the ladder The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They're intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle--and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith's straightforward, jargon-free advice, it's amazingly easy behavior to change. Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

2 years ago

LEADERSHIP AND SELF DECEPTION — LEADERSHIP AND SELF DECEPTION

₹400

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

2 years ago

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Presence Peter — Presence Peter

₹100

This pragmatic guide shows how to create an organization of learners. The stories in this book show that businesses, schools, agencies and even communities can undo their "learning disabilities" and achieve superior performance.

2 years ago

Novel (who moved my cheese) — Novel (who moved my cheese)

₹150

Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.Who Moved My Cheese? is a simple parable that reveals profound truths. It is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy.Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money or a possession, health or spiritual peace of mind.And the maze is where you look for what you want – the organisation you work in, or the family or community you live in.This profound book from bestselling author, Dr Spencer Johnson, will how you how to: • Anticipate change• Adapt to change quickly• Enjoy change• Be ready to change quickly, again and again Discover the secret for yourself and learn how to deal with change, so that you suffer less stress and enjoy more success in your work and in life.

2 years ago

Statistics For Economics Class 11 — Statistics For Economics Class 11

₹400

2 years ago

RICH DAD, POOR DAD — RICH DAD, POOR DAD

₹600

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

2 years ago

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Over the Top - Zig Ziglar — Over the Top - Zig Ziglar

₹125 ~~₹249~~

50% off

You Have What It Takes to Go Over the Top!Drawing on forty years as a world-class motivational speaker and author, Ziglar identifies and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life - to be happy, healthy, and reasonably prosperous and secure. As Ziglar delves into the how's and whys of living life with values, character, honesty, integrity, and sensitivity, youll learn to be more at peace with yourself and accomplish more with your skills and abilitiesOver the Top will persuade you to develop what you have in order to be the best you can be. What you can do just may be astonishingA talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. His client list includes thousands of small and mid-sized businesses, Fortune 500 companies, government agencies, churches, and non-profit associations. Since 1970, he has traveled around the world delivering powerful life-improvement messages and encouraging individuals to change and grow.

2 years ago

Excellent book in a very good condition — Excellent book in a very good condition

₹120

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

1 year ago

ZERO TO ONE by PETER THIEL — ZERO TO ONE by PETER THIEL

₹125 ~~₹599~~

79% off

Peter Thiel is the co-founder of PayPal and the first outside investor in Facebook. In the Spring of 2012, he gave a lecture course at Stanford for software engineers, calling on them to think boldly and broadly about how they might use their skills to shape the future, and imparting the lessons he has gleaned from his own experience. One of the students in that class - Blake Masters - took notes and posted them online. The blog posts became a huge success, with hundreds of thousands of hits, and became the basis for Zero to One.We live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from '1 to n'. But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from '0 to 1', creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies.A business book that also provides insight into the world of start-ups from a Silicon Valley icon, Thiel shows how to pursue your goals using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.

1 year ago

Indian Economy for Civil Services, Universities and Other Examinations — Indian Economy for Civil Services, Universities and Other Examinations

₹150

1 year ago

The winners manual — The winners manual

₹1700 ~~₹1999~~

15% off

2 years ago

RICH DAD POOR DAD — RICH DAD POOR DAD

₹250 ~~₹400~~

38% off

2 years ago

Never split the Difference — Never split the Difference

₹250 ~~₹415~~

40% off

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.

2 years ago

The Everything Store — The Everything Store

₹270 ~~₹436~~

38% off

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

2 years ago

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The Challenger Sale — The Challenger Sale

₹800 ~~₹1790~~

55% off

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, great

2 years ago

HOOKED (Hard cover) — HOOKED (Hard cover)

₹349

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

2 years ago

Good to great ( HARDCOVER) — Good to great ( HARDCOVER)

₹849

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to

2 years ago

The intelligent investor — The intelligent investor

₹300

2 years ago

The Magic of Thinking Big — The Magic of Thinking Big

₹150

2 years ago

Evergreen self study for Physics Class 10 icse — Evergreen self study for Physics Class 10 icse

₹330 ~~₹430~~

23% off

This book is one of the first critical analyses of the automobile industry in India. It studies the sector in general and the passenger car industry in particular, and provides valuable insights into the operation of Foreign Direct Investment (FDI) companies in a technology-intensive industry under changing economic regimes. The volume underlines the influence of the changing nature of foreign investment, the impact of economic reforms, technology regimes and industrial policy on growth, structural changes and development. It offers a detailed account of the trade performance of manufacturers in India’s passenger car industry. It also looks at successful cases to draw policy lessons towards encouraging quality FDI and developing India as a base for world production. A useful addition to industry studies in India, this book with its wide coverage and contemporary analyses will interest scholars and researchers of economics, Indian economy and industrial policy, industrial economics, automobile industry and manufacturing sector, development economics and international economics. It will also appeal to policymakers, practitioners and industrial associations.

2 years ago

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