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HOOKED (Hard cover)
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."
Good to great ( HARDCOVER)
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to
The Kingdom Of Fantasy
Join Geronimo for his biggest, most fabumouse adventure yet! Dragons, mermaids, and much, much more await readers in this very special edition!I knew from the start that it was no ordinary day, but I certainly didn't expect to find a golden staircase in my attic. Up at the top, there was a door. And beyond the door was a world I never could have imagined -- the Kingdom of Fantasy! Along with my guide, a frog named Scribblehopper, I set off on an incredible adventure to save the Queen of the Fairies. But along the way, I had to face giant scorpions, witches, sea serpents, pixies, and dozens of other creatures that I had only ever heard stories about. Holey cheese, what a journey! Could I save the Queen . . . and my own tail
MODERNS of abc
This book is a complete package of questionnaire for the students who aspire to be doctors. The book adhere closely to NCERT syllabus for PMT and questions are framed after a thorough glance of the latest question papers of AIPMT, AIIMS and other prestigious Pre - Medical Entrance Examinations. The book will fulfill all the requirement of the medical aspirants.
gmat official guide 2022
Your official source of real GMAT(TM) practice questions.Study with practice questions from past GMAT(TM) exams. Your GMAT(TM) prep is comprised of comprehensive practice by studying with over 1,000 questions across quantitative and verbal reasoning, analytical writing, and integrated reasoning. Answer explanations are included so that you can study the reasoning behind the answers to help improve your performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the hard questions as you build upon your knowledge.The GMAT(TM) Official Guide 2022 provides 3 ways to study: Book: Know what to expect on the GMAT(TM) exam Learn the exam structure: Start with the verbal and quantitative review chapters followed by practice questions. Review common quantitative formulas and concepts using quick reference sheets. Master verbal and quantitative reasoning by difficulty level and studying detailed answer explanations. GMAT(TM) Online Prep Tools: Focus your studying - Bonus: included with purchase! Prepare for the GMAT(TM) exam online. Take our Diagnostic Evaluation to discover your strengths and focus areas for each fundamental skill. Practice online with the same questions from the book PLUS 174 additional online-exclusive questions. Create custom practice sets by difficulty level and by fundamental skill. Track your progress using performance metrics. Prepare for exam day by timing your practicing in exam mode. Test your knowledge of key concepts with flash cards. Mobile App: Your GMAT(TM) test prep on the go Study offline after downloading the question sets. Sync between devices. Start on your phone, finish on your computer.The GMAT(TM) Official Guide 2022 gives you all the tools you need to confidently prepare for test day.This product includes print book with a unique code to access the GMAT(TM) exam Online Question Bank and mobile app.
