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BD chaurasia's human anatomy volume 1
Widely acclaimed as a standard text in view of its simple language, comprehensive coverage and attractive presentation, BD Chaurasia's Human Anatomy remains an ideal and the most preferred textbook in India and abroad. The seventh edition of the book has been rewritten, thoroughly revised and updated, to make it still more student-friendly. The seventh edition now features : Newly drawn diagrams, redesigned on the basis of reader-teacher perceptions, in vivid colours, imposing dimensions, with clarity of depiction, using fresh labeling, Enhanced and well illustrated clinical anatomy given along with each concerned topic to increase the book's utility to the student during the clinical years, Volume 3 presents reinforced material on Head and Neck, Volume 4 now highlights Brain and Neuroanatomy. A CD containing respective videos on osteology and soft parts for better orientation of these topics and FAQs with answers and diagrams for proper preparation for the examinations, accompanies each volume. Many new chapters added to lend flavour to learning anatomy with enhanced interest.
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Snells Anatomy
Praised for its clear and consistent organization, dynamic illustrations and emphasis on clinical applications, Snell's clinical anatomy by regions pairs expert perspectives with a user-friendly approach to deliver a proven learning and teaching resource on the practical application of anatomy. Ideal for medical, dental, allied health and nursing programs, this trusted text guides students through the fundamentals of human anatomy, explaining the how and why behind each structure and offering readers the hands-on guidance they need to make sound clinical choices. This edition has been completely reorganized to help students confidently navigate body regions from surface to deep structures