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Arihant English Language & Literature for class 9
In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, "while the surface structure is identical in all interpretations, the deep structure is not." Language, Media & Society takes an approach based on communication perspectives, starting from a wide variety of analytical frameworks, such as social theory or mindset. Advertising is not just a vigorous marketing module, but also an integral element of modern society and cultures. Its enchanting power recycles cultural models and practices through the multiple media exposure. The book digs up layers of linguistic marvels on the syntactical, psychological, semantic, and semiotic levels of the advertising message. It also delves into the sociolinguistic setting of Arunachal Pradesh, power of code mixing in advertising, and the sexist language of advertising.
Physics for degree students
For B.Sc. Second Year Students as per UGC Model Curriculum (For All Indian Universities). The book is presented in a comprehensive way using simple language. The sequence of articles in each chapter enables the students to understand the gradual development of the subject. A large number of illustrations, pictures and interestinf examples have been given
Physics for degree students
For B.Sc. Second Year Students as per UGC Model Curriculum (For All Indian Universities). The book is presented in a comprehensive way using simple language. The sequence of articles in each chapter enables the students to understand the gradual development of the subject. A large number of illustrations, pictures and interestinf examples have been given
Mathematical physics
"Mathematical Physics" has been written to provide the readers a clear understanding of the mathematical concepts which are an important part of modern physics. The textbook contains 49 chapters on all major topics in an exhaustive endeavour to cover syllabuses of all major universities. Some of the important topics covered in these chapters are Vectors, Integration, Beta and Gamma functions, Differential Equations, Complex Numbers, Matrix and Determinants, and the Laplace transforms.
English core
Lakhmir Singh's Science is a series of books for Classes 1 to 8 which conforms to the NCERT syllabus. The main aim of writing this series is to help students understand difficult scientific for each class that is available concepts in a simple manner in easy language.
