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General intelligence & Reasoning Test

General intelligence & Reasoning Test

₹100

The book, 'Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of 'learn, revise and practice’. It gives complete notes, provides material for quick revision and also includes ample practice material. This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year 2014. The book covers the topics of marketing aptitude and provides detailed notes on all topics. It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Additionally, it gives guidance on consumer protection. Thus, all topics are provided with extensive detailing and hence it becomes easier for students to prepare for their studies. Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years' question papers that enable the students to understand the marking scheme of the exams and the pattern as well.

1 year ago
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Indian Air force Airman group X

Indian Air force Airman group X

₹120 ₹290
59% off

Arihant has come up with a fully revised and updated edition of the highly popular Banking Awareness in the view of the upcoming Bank PO and Clerk examinations like SBI PO, SBI Clerk, IBPS PO, etc. This book is equally useful for IBPS, SBI and various other banking recruitment examinations conducted across the country.The revised edition of Banking Awareness for banking recruitment examinations has been revised and updated keeping in mind the recent examination pattern of the banking recruitment examinations. This book has been divided into eleven chapters namely Indian Economy, Origin & Development of Banking in India, Banking Regulation System of India, Financial Reforms in Banking Sector, New Banking System, Banking Innovation in India, Financial Institutions in India, Money market & Capital Market, Insurance, Industry, Trade and International Organisation and Tax & Budget. Each chapter in the book contains ample theoretical content as well as ample number of solved problems based on the concepts discussed in the chapters. Also unsolved practice exercises have been provided in the book to help aspirants revise the concepts covered in each chapter. Banking Glossary has been given at the end of all the chapters to help students understand the meaning of various banking terms along with abbreviations used in the book. The book also contains five Practice which will help aspirants in self-analysis and thorough practice. Also Financial and Banking Current Affairs have been covered at the end of the book.

1 year ago
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NCERT BIOLOGY FOR CLASS 12

NCERT BIOLOGY FOR CLASS 12

₹100

Questions are the root cause of success. The more new & authentic questions you will have, the more new & authentic knowledge you will have. Considering this fact, the Department of Education in Biology & Mathematics (DESM) with an aim to improve the quality of teaching/learning process in schools has made an attempt to develop resource books of Exemplar Problems in different subjects at secondary and higher-secondary stage. These specialized resource books named NCERT Exemplars are not meant to serve merely as question banks for examinations but are primarily meant to discourage rote learning. The first and the only books of its kind by Arihant Publications is an attempt at providing comprehensive guide to NCERT Exemplar Problems-Solutions for Class IX to XII. The present book for Class XII Biology contains different types of questions of varying difficulty level. Also detailed explanation for comprehensive understanding has been given for all objective and subjective problems. Some questions covered in the book would require the students to apply simultaneous understanding of more than one chapters/units. The book has been divided into 16 chapters namely Reproduction in Organisms, Sexual Reproduction in Flowering Plants, Human Reproduction, Reproductive Health, Principle of Inheritance & Variation, Molecular Basis of Inheritance, Evolution, Human Health & Diseases, Strategies for Enhancement in Food Production, Microbes in Human Welfare, Biotechnology: Principles & Processes, Biotechnology & Its Applications, Organisms & Populations, Ecosystem, Biodiversity & Conservation and Environmental Issues. The problems covered in the book will encourage teachers to design quality questions on their own. The questions provided in the book will test comprehension, information recall, analytical thinking and problem-solving ability, creativity and speculative ability. The book will also be highly useful for school examinations and to build foundation for engineering & medical entrance examinations. As the book contains det

1 year ago
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