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Richard H Thaler Misbehaving

Richard H Thaler Misbehaving

₹300

ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015Shortlisted for the Financial Times and McKinsey Business Book of the Year AwardFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

1 year ago
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Zero percentile

Zero percentile

₹100

Zero Percentile is not merely a book, but a pile of memories which everyone inadvertently carries with him. You identify with one character or the other and thus find bits of your own life in the story.It is a heady cocktail of the fascinating adventures of Pankaj, a less favoured son of destiny across two completely different countries, India and Russia.As a brilliant young boy Pankaj never imagines that he will ever be swamped with problems. Life with his friends Motu and Priya is fun. Always destined to go to IIT, a cruel accident makes him end up in a place he had never heard of before, Volgograd – a Russian ‘City of Heroes’, so-called for its role in the Second World War for stopping Hitler’s assault on Russia. At hostel, in Volgograd, life is entirely different. There, not brain but brawn rules, which makes him land in jail after being induced into a gruesome brawl over food, with other very powerful and aggressive hostellers. Desperate for a win, he masterminds a coup, but makes the Dean his enemy instead who becomes hell-bent on destroying him. The journey never eases for him after that. Under extreme peer pressure he tries hard to lose his virginity and then cope with the agony of his best friend Nitin getting infected with HIV. After his father’s death, he struggles to sustain himself in a highly expensive, newly capitalist Russia. His seniors, who he always looks upto as Gods unexpectedly turn into his enemy and conspire to ruin him with the help of the local mafia. He takes the gauntlet of fighting all these adversities and emerges victorious ultimately only to succumb to love.Zero Percentile does a few firsts in the history of fiction - Never before has IIT been written about from the perspective of someone who did not study there. Zero Percentile delves into this aspect and tells readers that there is life beyond IIT, beyond failure and you just need the courage to get on with it- Russia has always been portrayed as the enemy by the west. Zero Percentile takes a look at the humane side of the Russia

1 year ago
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