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Consumer behaviour
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Project management
As the market-leading textbook on the subject, Project Management: The Managerial Process, 5e is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The 5th edition reflects the latest changes found in the practice. Other texts discuss the topics covered in this text but they do not view oversight as the project manager's operating environment, as does Larson/Gray. Resumes of managers will soon be primarily a description of participation in and contributions to projects.
C Programming for JNTU B Tech
C Programming: A Problem-Solving Approach is designed to meet the requirements of undergraduate students of engineering and it adheres to the syllabus of Jawaharlal Nehru Technological University (for JNTU). This book offers a fully updated, comprehensive survey of computer science theory and the C programming language. A highly visual approach has been used to explain fundamental programming concepts. Detailed discussions on several important topics pertaining to C programming have been included in the book, such as functions, arrays, pointers, strings, structures and unions, dynamic memory allocation functions, applications of programming in C, and many more. Each topic has been supplemented with an illustrative program to aid in faster and effective understanding for the students. The chapters include useful pedagogical features such as chapter objectives, solved examples, tables and illustrations, and end-of-chapter exercises including review questions, practice sets, problems and projects. In addition, the chapters incorporate a list of common programming errors that programmers are most prone to make during programming. Features: * Offers a groundbreaking visual approach, including a wide variety of figures, tables, and programs. * Uses a large number of examples, ranging from code snippets to complete implementations requiring several functions, providing the student with a range of techniques to study and practice. * Contains extensive end-of-chapter pedagogy, including a robust problem set featuring review questions, exercises, problems, and projects.?Covers all the requirements of computer science theory and C programming course offered by JNTU. * Includes a CD that contains key points of each chapter, test bank and solved question papers. About The Author: Behrouz Forouzan has more than 32 years of el
Agriculture
Agriculture or farming is the most important human economic activities. It differs from other industries in that it is a biological process : the primary products are organic and the resource base is the physical environment of land, water and air. One of the principal aims of agriculture is to channel as much as possible of the energy from incoming solar radiation into selected crops and/or livestock through efficient management practices and to minimise that used by such potential competitors as weeds and pests. The physical resource base determines the range of use to which land can be most economically put to agriculture at a particular time and natural variability of the physical environment makes agriculture one of the most unpredictable human activities.
