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New Simplified Physics: A Reference Book - Class 12 is a set of two volumes, which comprehensively covers the entire Physics syllabus of Class 12th. Students who want to excel in their final examinations should study from this guidebook. Physics is an academic discipline which helps us understand how the universe behaves. It can be broadly categorised into two parts, namely Classical Physics and Modern Physics. The first branch covers laws that are highly applicable in everyday scales. Modern Physics is used to describe laws that have been developed in the early 20th century and onwards. It focuses on quantum mechanics and the interactions and behaviours of matter and energy. 2018
Sita: Warrior of Mithila by Amish - Authentic, unused and brand new
India, 3400 BCE.India is beset with divisions, resentment and poverty. The people hate their rulers. They despise their corrupt and selfish elite. Chaos is just one spark away. Outsiders exploit these divisions. Raavan, the demon king of Lanka, grows increasingly powerful, sinking his fangs deeper into the hapless Sapt Sindhu. Two powerful tribes, the protectors of the divine land of India, decide that enough is enough. A saviour is needed. They begin their search.An abandoned baby is found in a field. Protected by a vulture from a pack of murderous wolves. She is adopted by the ruler of Mithila, a powerless kingdom, ignored by all. Nobody believes this child will amount to much. But they are wrong. For she is no ordinary girl. She is Sita.Continue the epic journey with Amish’s latest: A thrilling adventure that chronicles the rise of an orphan, who became the prime minister. And then, a Goddess. This is the second book in the Ram Chandra Series. A sequel that takes you back. Back before the beginning.
Human resource management
Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.
Advertising and promotion
About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C
Supply chain management
For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization's performance. With this text, readers gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.
