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Corporate Sustainability: A New Paradigm

Corporate Sustainability: A New Paradigm

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In our day-to - day lives, we often encounter noise, pollution, unhygienic workingand living conditions, and unpredictable weather. These discomforts are the pricewe pay for short- lived comfort and luxury. Development becomes detrimentalwhen we assess its impact on our immediate surroundings and the environment.Sustainable Development is a crucial concept that influences the economy, societyand corporations alike.Corporate Sustainability: A New Paradigm is a unique and comprehensiveexamination of sustainability from all functional areas of management. The variouschapters delve into key concepts such as the environment, trading and theenvironment and interpret corporate sustainability from perspectives of humanresources, marketing, finance, information technology and even artificialintelligence. The book serves as an essential discourse on adopting sustainabilitypractices.The editor has adeptly integrated the concepts of Sustainable Development withCorporate Sustainability. The case study included in this volume presents real-world insights into the implementation of environmental policies and sustainabilitypractices by companies. The authors have employed Path analysis to investigate theassociation between business model innovation, corporate sustainability and firmperformance. The book enables learners to understand the foundational concepts ofthe environment, sustainable development and their relationship to variouscorporate sustainability practices.The edited volume consists of nine chapters and one case study, all dedicated to thetheme of Corporate Sustainability. It provides fresh perspectives on studyingsustainability truly justifying the inclusion of the word Paradigm in the title. Thisparadigm represents a distinct set of concepts and thought patterns for explainingcorporate sustainability.I congratulate the editors and entire team of authors for their significantcontribution to this volume.

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