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NDA PATHFINDER

NDA PATHFINDER

₹550 ₹775
29% off

Serving the Nation on the borders is not a cup of tea it’s always been a work that requires great courageous heart, Quick Decision Making abilities and furious instincts. In order to get selected in National Defence Academy and Naval Academy, countless candidates from all across the country keep vigorous eye on its entrance exam notifications, released twice in a year by Union Public Service Commission. The 2020-21 edition of ‘Pathfinder NDA/NA Entrance Examination’ is complete self study guide that is designed for the absolute preparation of Combined Defence Services Examination. The book has been revised carefully and consciously providing the entire syllabus, divided into 4 major sections that are sub divided into chapters, which is prescribed by the UPSC guidelines. Solved Papers from [2019 to 2017], more than 800 MCQs and Chapterwise Division of the previous years’ questions are provided in the book, giving deep insight to the candidates about the papers pattern, types of questions and their weightage in the exam. Packed with such comprehensive study resources, this is a perfect book to receive the best guidance for the upcoming NDA/NA Entrance Exam to strive towards success. TABLE OF CONTENT NDA/NA Solved Paper 2019 II, NDA/NA Solved Paper 2019 I, NDA/NA Solved Paper 2018 II, NDA/NA Solved Paper 2018 I, NDA/NA Solved Paper 2017 II, Mathematics, General English, General Science, General Studies.

11 months ago
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Strategic Brand Management, 5TH edition

Strategic Brand Management, 5TH edition

₹450 ₹899
50% off

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

11 months ago
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