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PEARSON IIT FOUNDATION CHEMISTRY
Pearson IIT Foundation Series, one of the most reliable and comprehensive source of content for competitive readiness, is now thoroughly updated and redesigned to make learning more e ective and interesting for students. The core objective of this series is to help aspiring students understand the fundamental concepts with clarity, in turn, helping them to master the art of problem-solving. Hence, great care has been taken to present the concepts in a lucid manner with the help of neatly sketched illustrations and well thought-out real-life examples. As a result, this series is indispensable for any student who intends to crack high-stakes examinations such as Joint Entrance Examination (JEE), National Talent Search Examination (NTSE), Olympiads-Junior/Senior /International, Kishore Vaigyanik Protsahan Yojana (KVPY), etc. The series consists of 12 books spread across Physics, Chemistry, and Mathematics for classes VII to X.
Bedside Clinics In Surgery
This new edition has been fully revised to provide students with the latest advances and technologies in general surgery. The book begins with a selection of long and short cases, each covering different regions of the anatomy. The remaining sections discuss surgical problems, X-Rays, pathology, preoperative preparations, minor surgical procedures, instruments, operative surgery, and surgical anatomy. The text is highly illustrated with clinical photographs and schematic drawings, and the surgical anatomy section provides hand drawn illustrations correlating anatomy with pathology. The third edition includes several new features including: a long case on the management of diabetic foot, the TNM malignant tumour staging classification has been updated in accordance with the 7th edition American Joint Committee on Cancer (AJCC) manual, interpretation of mammography has been added to the X-Ray section, and lower leg compartments and cervical fascia have been added to the surgical anatomy section. Key points Fully revised, new edition providing students with the latest advances in general surgery Third edition includes many new features such as the updated TNM malignant tumour staging classification Highly illustrated with clinical photographs and schematic drawings Previous edition (9789350906453) published in 2014
NDA PATHFINDER
Serving the Nation on the borders is not a cup of tea it’s always been a work that requires great courageous heart, Quick Decision Making abilities and furious instincts. In order to get selected in National Defence Academy and Naval Academy, countless candidates from all across the country keep vigorous eye on its entrance exam notifications, released twice in a year by Union Public Service Commission. The 2020-21 edition of ‘Pathfinder NDA/NA Entrance Examination’ is complete self study guide that is designed for the absolute preparation of Combined Defence Services Examination. The book has been revised carefully and consciously providing the entire syllabus, divided into 4 major sections that are sub divided into chapters, which is prescribed by the UPSC guidelines. Solved Papers from [2019 to 2017], more than 800 MCQs and Chapterwise Division of the previous years’ questions are provided in the book, giving deep insight to the candidates about the papers pattern, types of questions and their weightage in the exam. Packed with such comprehensive study resources, this is a perfect book to receive the best guidance for the upcoming NDA/NA Entrance Exam to strive towards success. TABLE OF CONTENT NDA/NA Solved Paper 2019 II, NDA/NA Solved Paper 2019 I, NDA/NA Solved Paper 2018 II, NDA/NA Solved Paper 2018 I, NDA/NA Solved Paper 2017 II, Mathematics, General English, General Science, General Studies.
Daughters Of Courage by Margaret Dickinson
Can love and friendship survive hardship and war? Following the gripping story of the Ryan family in Margaret Dickinson's top ten bestseller The Buffer Girls, Daughters of Courage sees Emily and Trip fight to keep their new life afloat in the turbulent 1930s.Emily Ryan has gone up in the world since her arrival in Sheffield. Brought there by her mother's ambitious schemes for her brother, Josh, she had found work as a buffer girl polishing cutlery in the city's famous trade. With the help of a friend, Nell, Emily eventually set up her own buffing business employing those with whom she had once worked. Married to Thomas Trippet - 'Trip' to his friends - they plan to build a life together, but when Lucy, Nell's daughter, disappears it seems that the menace from the past is never very far away. Trip is now a partner with his half-brother in the Trippet family's cutlery manufacturing business, but their success is threatened by the Great Depression of the 1930s. Can Emily keep their family and friends safe from the shadow of unemployment?And then comes the threat of another war . . .
Strategic Brand Management, 5TH edition
The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities
Management Information System by Kenneth C. Laudon
Management Information Systems, 16e is a book that delves into how business firms across the globe use information technologies and systems to accomplish business objectives. In a world, where a continuous stream of information technology innovations are transforming the traditional business world, information systems are serving as a tool for business managers to achieve corporate advantage. Regardless of whether the students are in the field of accounting, finance, management, operations management or marketing, the information provided in this book will be valuable throughout their respective careers.
Macroeconomics N. Gregory Mankiw / Mark P. Taylor
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
