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business studies class 12th
Key Highlights of the book: Updated and revised as per the latest CBSE syllabus. Solved CBSE Sample Paper 2023 has been attached at the end of the textbook. Examination Questions (Previous year questions)released by the CBSE board have been included within the chapter. Flow charts and examples have been provided wherever necessary. At the end of each chapter, questions asked in the last 9 years’ Board Exams are given to help students prepare alongside. The Main Features of the book are: Each chapter begins with the learning objectives. After every topic, Objective Type Questions and Case Studies are given based on the latest CBSE Sample Paper. (Hints of their answers are given at the end of each chapter.) Keywords of each topic are given at the end of each topic, to help students solve case studies. A flow chart of each is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in a short time. At the end of each chapter, questions asked in the last 9 years' Board Exam are given, so that the students get an idea of the types of questions expected from the chapter.(Hints of answers to these questions are also given). Case Studies are framed as per the NCERT. The language is very simple and the style is examination oriented. The subject is presented in a self-explanatory manner, so that students may find it easy to understand. Topics are explained in points, so that students may find it easy to learn and understand. Charts and diagrams are drawn after every topic.
Marketing books
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra
Economics principles
Rajas and maharajas from all over the British Indian Empire congregated in Delhi to attend the great Delhi Durbar of 1911. A new capital city was born New Delhi. Soon after, the princely states came up with elaborate palaces in the new Imperial capital Hyderabad House, Baroda House, Jaipur House, Bikaner House, Patiala House, to name a few. Why did the British government allot prime land to the princely states and how? How did the construction come up and under whose architectural design? Who occupied these palaces and what were the events held? What happened to these palatial buildings after the integration of the states with the Indian Republic? This book delineates the story behind the story, documenting history through archival research, interviews with royalty and unpublished photographs from royal private collections. Contents: Foreword; The Journey; Living with History; Hyderabad House-Guests of Honour; Baroda House - Butterfly on the Track; Bikaner House -Rajasthan Royals; Jaipur House -An Acre of Art; Patiala House -Chambers of Justice; Travancore House -Hathiwali Kothi; Darbhanga House - The 'Twain Shall Meet; The Other Palaces - Scattered Petals; Planning the Palaces -Thy Will be Done; List of Princely Palaces.
New Simplified Physics
New Simplified Physics: A Reference Book - Class 12 is a set of two volumes, which comprehensively covers the entire Physics syllabus of Class 12th. Students who want to excel in their final examinations should study from this guidebook. Physics is an academic discipline which helps us understand how the universe behaves. It can be broadly categorised into two parts, namely Classical Physics and Modern Physics. The first branch covers laws that are highly applicable in everyday scales. Modern Physics is used to describe laws that have been developed in the early 20th century and onwards. It focuses on quantum mechanics and the interactions and behaviours of matter and energy. 2018
