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Sita: Warrior of Mithila by Amish - Authentic, unused and brand new
India, 3400 BCE.India is beset with divisions, resentment and poverty. The people hate their rulers. They despise their corrupt and selfish elite. Chaos is just one spark away. Outsiders exploit these divisions. Raavan, the demon king of Lanka, grows increasingly powerful, sinking his fangs deeper into the hapless Sapt Sindhu. Two powerful tribes, the protectors of the divine land of India, decide that enough is enough. A saviour is needed. They begin their search.An abandoned baby is found in a field. Protected by a vulture from a pack of murderous wolves. She is adopted by the ruler of Mithila, a powerless kingdom, ignored by all. Nobody believes this child will amount to much. But they are wrong. For she is no ordinary girl. She is Sita.Continue the epic journey with Amish’s latest: A thrilling adventure that chronicles the rise of an orphan, who became the prime minister. And then, a Goddess. This is the second book in the Ram Chandra Series. A sequel that takes you back. Back before the beginning.
Human resource management
Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.
Advertising and promotion
About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C
Supply chain management
For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization's performance. With this text, readers gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.
Financial accounting
This widely adopted, highly acclaimed text, now in its Fifth Edition, has proved to be an invaluable asset to the student community. It explains how to prepare, analyze, and interpret the information from financial statements.New and Distinctive Features of the Text• Banks: An entirely new chapter (Chapter 13) explains the financial statements of banks. It covers the effect of legal and regulatory requirements on the financial performance of banks.• Spotlight on Earnings Quality Analysis and Earnings Management: Intricate issues in understanding earnings quality and earnings management are explained with real-world examples.• Chapter Vignette: A tone-setting vignette at the start of every chapter enables the student to relate to the key issues covered in the chapter.• Emphasis on Thinking: Accounting involves making significant decisions at every level of management. This text provides many opportunities to students to think about the considerations that go into making accounting judgements.• New Cases: There are new cases on Tata Consultancy Services, Biocon, UBS, Reebok India, Nobles Crus, Essar Oil, HDFC, Kingfisher Airlines, Reliance Communications, and ICICI Bank.• Student-friendly Approach: Ideas are explained in a simple style using everyday language. No prior knowledge of business is assumed. Common doubts in understanding accounting are addressed.• New Material and Updates: New material has been added in many chapters. These include revenue recognition, pro forma financial measures, whistle-blowing, fraudster profile, cloud computing, statement of changes in equity, and management communications. The content has been updated to include the effect of the Companies Act 2013 and changes in Indian accounting standards and International Financial Reporting Standards.This book is recommended in Assam Institute of Management, Assam, North Eastern Hill University, Meghalaya, Biju Patnaik University of Technology (BPUT), Odisha for MBA.To access learning resources visit www.phindia.com/narayanaswamy5eContents:Pre
Multivariate data analysis
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.
Retail management
Market_Desc: · B. Tech (UG) students of CSE, IT, ECE· College Libraries· Research Scholars· Operational Research· Management Sector Special Features: Dr. S. N. Sivanandam has published 12 books· He has delivered around 150 special lectures of different specialization in Summer/Winter school and also in various Engineering colleges· He has guided and co guided 30 PhD research works and at present 9 PhD research scholars are working under him· The total number of technical publications in International/National Journals/Conferences is around 700· He has also received Certificate of Merit 2005-2006 for his paper from The Institution of Engineers (India)· He has chaired 7 International Conferences and 30 National Conferences. He is a member of various professional bodies like IE (India), ISTE, CSI, ACS and SSI. He is a technical advisor for various reputed industries and engineering institutions· His research areas include Modeling and Simulation, Neural Networks, Fuzzy Systems and Genetic Algorithm, Pattern Recognition, Multidimensional system analysis, Linear and Nonlinear control system, Signal and Image processing, Control System, Power system, Numerical methods, Parallel Computing, Data Mining and Database Security About The Book: This book is meant for a wide range of readers who wish to learn the basic concepts of soft computing. It can also be helpful for programmers, researchers and management experts who use soft computing techniques. The basic concepts of soft computing are dealt in detail with the relevant information and knowledge available for understanding the computing process. The various neural network concepts are explained with examples, highlighting the difference between various architectures. Fuzzy logic techniques have been clearly dealt with suitable examples. Genetic algorithm operators and the various classifications have been discussed in lucid manner, so that a beginner can understand the concepts with minimal effort.
