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Consumer Behaviour
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Physics Wallah Arjuna JEE Modules Complete Set of 15 Books
Unused PW Arjuna JEE Modules Set - Physics, Chemistry, MathsSelling a complete, unused set of Physics Wallah Arjuna JEE Modules. These are excellent for practice, featuring Topic-wise Questions, Learning Plus, and JEE Main/Advanced Level exercises.Status: Mint condition. No pen marks or wear.Why buy? Much more structured than random reference books.
Principles of Marketing
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an
Understanding Physics (D C Pandey) - All 5 Volumes
Brand New DC Pandey Physics Series (Set of 5) - JEE Main & AdvancedSelling an absolutely fresh set of DC Pandey's Understanding Physics published by Arihant. These books are known for their excellent theory and graded exercises (Level 1, 2, and 3).Status: Unused. No markings, no name written, no highlighting.Edition: Latest 2024 print.
