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Marketing Management by Philip Kotler (set of 2 books)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Arun Sharma Quantitative Aptitude
1. ‘Quantum Cat’- the bestselling study guide for Management entrances 2. The entire syllabus has been divided into 21 Chapters 3. Every chapter is accompanied with CAT Test for quick revision of concepts 4. More than 400 Fundamental Concepts are provided for better understanding 5. More than 1000 Examples are provided with Use-Cases, Twists, Tricks Choices and Lateral Solutions 6. More than 5000 hand crafted problem are given for the practice 7. 2000 New MCQs have been provided for thorough practice Quantitative Aptitude is a core component for getting a winning CAT Score. Out of every section, Quantitative Ability is one of the most unpredictable and time consuming section. Quantitative Aptitude stems an important part of an individuals’ analytical and logical ability for solving complex problems, making it a filtering tool for qualifying CAT and other Management Entrances. The current edition of “Quantum Cat” has been designed by keeping in mind the needs of those who wish to enhance Quantitative Aptitude for CAT and other Management Examinations. The entire syllabus of Quantitative Aptitude section is divided into 21 Chapters and every topic has 2-3 levels of questions that help students to get prepared for the most difficult problems even beyond the CAT Level. At the end of every chapter there is ‘CAT Test’ that contains problems related to the topic that helps in the quick revision of the concepts. This edition has more than 400 Fundamental Concepts to remember, more than 1000 examples are used to give the conceptual clarity with the methods and tricks are used to solve the questions. With the solution oriented approach this book provides more than 5000 hand crafted problems with their respective solution. It also includes more than 2000 MCQs for thorough practice. This book provides the alternative and smarter solutions to get correct answers in lesser time to crack CAT. This book is highly useful for not only for management entrances but for other competitive examinations. With so many features this book
Business communication today
Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries, and corporate communication are the new buzzwords in the language of business. The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analysing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios, and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy, and professionalism
Marketing management
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra