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Marketing Management
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra
Human Geography By Majid Husain
'Human Geography' has been defined as the synthetic study of the relationship between human societies and their environment. This new edition of Human Geography is a textbook for sociology and geography students at the university level. It is primarily designed to introduce the discipline in a social science perspective, while identifying the role of man in shaping the face of the earth. This edition has been revised thoroughly to include extensive updates in all the chapters. Two new chapters—'Agricultural Systems of the World' and 'Minerals and Manufacturing'—have been added. Documented with hundreds of maps and diagrams, dozens of tables and plates, this book will be of immense help to students, teachers, and researchers alike. As with previous editions, the book retains its comprehensive coverage that has made it an indispensable resource for students.
Indian polity
She’d decided, that night, that she wouldn’t leave. That she would stay in India, in Delhi, and belong as hard as she could. Joey is a Reality Controller, in charge of the livestream of a charismatic and problematic celebrity in smog-choked, water-short, ever-transforming Delhi - a city on the brink of revolution, under the shadow of multiple realities and catastrophes - at the end of the 2020s. When Joey impulsively rescues a childhood friend, Rudra, from his new-elite family and the comfortable, horrific life they have chosen for him, she sets into motion a chain of events — a company takeover, a sex scandal, a series of betrayals — that disintegrates not just their public and private selves, but the invisible walls that divide the city around them. To find the lives they need, Joey and Rudra must reckon with people and forces beyond their understanding, in a world where trust is impossible, popularity is conformity, and every wall has eyes.
Indian Polity by M Laxmilant
Unused Brand New Book for SaleCondition: Brand New & Unused (10/10)Reason for Selling: Changed my UPSC Mains writing medium right after purchasing.Original Price: 764 (Bought from Amazon on 28 March 2026).Note: Not even a single page has been turned or marked. Perfect for serious aspirants looking for a discount on a fresh copy.
Indian Economic by Ramesh Singh
Economics is an interesting subject when simplified. Often students are not at home with the subject because of dearth of story-telling economics. That explains why you have this book in your hands. This book is an outcome of threadbare discussions with tens of thousands of students appearing for the Civil Services Examination. The book has a strong conventional and conceptual foundations, thereby it is meant to be the base book for covering economics for all competitive examinations in the country-particularly, the Civil Services Examination conducted by the Union Public Service Commission (UPSC). This book addresses the needs of the aspirants completely as per the new UPSC trend as it makes concepts amply clear at the basic level; covers facts in the most updated manner; connects them dynamically to the current developments; roots them in the Indian context; and links them with the world. Features: 1.Helpful aide for Prelim and Main examination 2. Supplemented with related suitable graphs and images 3.Includes significant segments of latest Economic Survey 4.Difficult concepts are explained in easy-to-understand language
Indian art and culture
Meant for aspirants of Civil Services Preliminary and Main Examination, this book covers the syllabus of Indian Heritage and Culture for General Studies Paper I. A wide ranged knowledge base of the Indian, Art, paintings, music and architecture has been presented with the help of several pictures and diagrams which will arouse the readers interest. There are questions at the end of each chapter which will help students prepare for the examinations.
