Buy used Business & Economics books online in India
Buy Second Hand Books, Used Books Online In India
Poonam Gandhi business studies NCERT class XII
The book has been designed topic and subtopic-wise, keeping the students’ needs in mind. The current edition has certain unique features: This book is strictly as per the latest CBSE syllabus and covers complete matter as per the NCERT book. After every topic, objective type questions and case studies are given based on the latest CBSE Sample Paper (2020). (Hints of their answers are given at the end of each chapter.) At the end of each chapter, 40 objective type questions (20 MCQs + 10 Fill in the blanks + 10 True/False) are given along with answers at the end. Keywords of each topic are given at the end of each topic, to help students to solve case studies. A flow chart of each chapter is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in short time. At the end of each chapter, questions asked in last 7 years' board exam are given, so that the student may get an idea of what types of questions are expected from this chapter. (Hints of answers of these questions are also given). Case Studies are framed by using words strictly from the NCERT. A solved sample paper of CBSE 2020 is also given. Guidelines for project are also given. A sample project on Marketing Management is also given. The Subject Matter is presented in simple language, in points, and along with diagrams, so that the student may find it easy to understand.
Joy, Inc: How We Built a Workplace People Love
“A guidebook for how leaders can motivate, engage, and recognize their people all the while growing the business profitably.” —Forbes.com Every year, thousands of visitors come from around the world to visit Menlo Innovations, a small software company in Ann Arbor, Michigan. They make the trek not to learn about technology but to witness a radically different approach to company culture. CEO Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. With joy as the explicit goal, he and his team changed everything about how the company was run. The results blew away all expectations. Menlo has won numerous growth awards and was named an Inc. magazine “audacious small company.” Joy, Inc. offers an inside look at how Menlo created its culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results.
Blitzscaling
LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies.For most of the world, the terms "Silicon Valley" and "startup" are synonymous. Indeed, Silicon Valley is home to a disproportionate number of companies that have grown from garage startups into global giants. But what is the secret to these startups' extraordinary success? Contrary to the popular narrative, it's not their superhuman founders or savvy venture capitalists. Rather, it's that they have learned how to Blitzscale. Blitzscaling is a specific set of practices for igniting and managing dizzying growth; an accelerated path to the stage in a startup's life-cycle where the most value is created. It prioritizes speed over efficiency in an environment of uncertainty, and allows a company to go from "startup" to "scaleup" at a furious pace that captures the market. Drawing on their experiences scaling startups into billion-dollar businesses, Hoffman and Yeh offer a framework for blitzscaling that can be replicated in any region or industry. Readers will learn how to design business models that support lightning-fast growth, navigate necessary shifts in strategy at each level of scale, and weather the management challenges that arise as their company grows.
Secrets of sand hill road
What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:* Why most VCs typically invest in only one startup in a given business category.* Why the skill you need most when raising venture capital is the ability to tell a compelling story.* How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.* What to do when VCs get too entangled in the day-to-day operations of the business.* Why you need to build relationships with potential acquirers long before you decide to sell.Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
Advertising promotion MBA Book
About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C
The Wealth of Nations by Adam Smith
Adam Smith's masterpiece, first published in 1776, is the foundation of modern economic thought and remains the single most important account of the rise of, and the principles behind, modern capitalism. Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics."Introduction by Robert Reich - Commentary by R. H. Campbell and A. S. Skinner - Includes a Modern Library Reading Group Guide
Million dollar weekend
It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.
What Every Indian Should Know Before Investing (Marathi)
या पुस्तकात मुदत ठेवी, रिकरिंग डिपॉझिट्स, पीपीएफ, ईपीएफ, सोने, ज्येष्ठ नागरिकांची बचत योजना, एनएससीज, म्युच्युअल फंड, एसआयपी, आयुर्विमा, आरोग्य विमा, स्टॉक्स, रिअल इस्टेट यांसारखे बाजाराच्या कामकाजात सर्वाधिक लोकप्रिय असलेले गुंतवणुकीचे पर्याय कसे उपलब्ध आहेत, ते स्पष्ट करण्यात आले आहे| तुमच्या गुंतवणूकविषयक सगळ्या प्रश्नां ची उत्तरे यातून तुम्हाला मिळतील, तसेच इच्छापत्र लिहिणे, आर्थिक आराखडा तयार करणे याविषयीही मार्गदर्शन करण्यात आले आहे| आपल्या आर्थिक आयुष्यावर आपले नियंत्रण असावे, असे वाटणाऱ्या सर्व वयोगटांतील लोकांसाठी हे पुस्तक म्हणजे त्यासाठीचे एक उपयुक्त साधन आहे|
Capital in the Twenty-First Century
Capital in the Twenty-First Century is a book written by French economist Thomas Piketty. It focuses on wealth and income inequality in Europe and the United States since the 18th century. It was first published in French in August 2013; an English translation by Arthur Goldhammer followed in April 2014.
Marketing Management by Philip Kotler
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Master Residential real estate
A guide aimed to assist home buyers, investors, students, or professionals with careers in real estate to navigate the complex world of residential real estate in India. Covers essential topics such as conducting proper due diligence, choosing the right location, negotiating a fair price, and avoiding legal blind spots. The book empowers readers to take control of their financial and emotional future by providing "Master Residential Real Estate" is a guide that aims to assist home buyers, investors, students, or professionals with careers in real estate to navigate the complex world of residential real estate in India. The book covers essential topics such as conducting proper due diligence, choosing the right location, negotiating a fair price, and avoiding legal blind spots. The book empowers readers to take control of their financial and emotional future by providing them with the necessary information to make informed decisions based on data and research. If you're looking to make an investment or career in the residential real estate sector in India, "Master Residential Real Estate" is an invaluable resource that can help you. About the Author With over two decades of experience in the Indian real estate industry, Ashwinder R Singh is a prominent figure in the field. His expertise in real estate has earned him several accolades and titles, such Real Estate Person of the Year, South - Construction Week 2022 Most Enterprising CEO of the Year 2016 Top 15 Real Estate Influencers by Realty + and Thought Leader of the Year by International Brand Equity in 2023. Co-Chair of the Confederation of Indian Industry's Regional Committee on Real Estate for 2023-24 In addition, Ashwinder runs India's first-of-its-kind newsletter "Open House" and has delivered over 200 keynote addresses. His latest book is a proud and honest effort to help every stakeholder in the industry. In his heart, the author believes that he will always remain a lifelong student of real estate.
TOOLS OF TITANS
The latest groundbreaking book from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek. From the author: “For the last two years, I’ve interviewed nearly two hundred world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads. “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met. “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested. “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”
Power of laws
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.
