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Secrets of sand hill road

Secrets of sand hill road

₹1100

What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:* Why most VCs typically invest in only one startup in a given business category.* Why the skill you need most when raising venture capital is the ability to tell a compelling story.* How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.* What to do when VCs get too entangled in the day-to-day operations of the business.* Why you need to build relationships with potential acquirers long before you decide to sell.Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

1 year ago
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Advertising promotion MBA Book

Advertising promotion MBA Book

₹600

About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C

1 year ago
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What Every Indian Should Know Before Investing (Marathi)

What Every Indian Should Know Before Investing (Marathi)

₹200

या पुस्तकात मुदत ठेवी, रिकरिंग डिपॉझिट्स, पीपीएफ, ईपीएफ, सोने, ज्येष्ठ नागरिकांची बचत योजना, एनएससीज, म्युच्युअल फंड, एसआयपी, आयुर्विमा, आरोग्य विमा, स्टॉक्स, रिअल इस्टेट यांसारखे बाजाराच्या कामकाजात सर्वाधिक लोकप्रिय असलेले गुंतवणुकीचे पर्याय कसे उपलब्ध आहेत, ते स्पष्ट करण्यात आले आहे| तुमच्या गुंतवणूकविषयक सगळ्या प्रश्नां ची उत्तरे यातून तुम्हाला मिळतील, तसेच इच्छापत्र लिहिणे, आर्थिक आराखडा तयार करणे याविषयीही मार्गदर्शन करण्यात आले आहे| आपल्या आर्थिक आयुष्यावर आपले नियंत्रण असावे, असे वाटणाऱ्या सर्व वयोगटांतील लोकांसाठी हे पुस्तक म्हणजे त्यासाठीचे एक उपयुक्त साधन आहे|

1 year ago
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Master Residential real estate

Master Residential real estate

₹900 ₹2990
70% off

A guide aimed to assist home buyers, investors, students, or professionals with careers in real estate to navigate the complex world of residential real estate in India. Covers essential topics such as conducting proper due diligence, choosing the right location, negotiating a fair price, and avoiding legal blind spots. The book empowers readers to take control of their financial and emotional future by providing "Master Residential Real Estate" is a guide that aims to assist home buyers, investors, students, or professionals with careers in real estate to navigate the complex world of residential real estate in India. The book covers essential topics such as conducting proper due diligence, choosing the right location, negotiating a fair price, and avoiding legal blind spots. The book empowers readers to take control of their financial and emotional future by providing them with the necessary information to make informed decisions based on data and research. If you're looking to make an investment or career in the residential real estate sector in India, "Master Residential Real Estate" is an invaluable resource that can help you. About the Author With over two decades of experience in the Indian real estate industry, Ashwinder R Singh is a prominent figure in the field. His expertise in real estate has earned him several accolades and titles, such Real Estate Person of the Year, South - Construction Week 2022 Most Enterprising CEO of the Year 2016 Top 15 Real Estate Influencers by Realty + and Thought Leader of the Year by International Brand Equity in 2023. Co-Chair of the Confederation of Indian Industry's Regional Committee on Real Estate for 2023-24 In addition, Ashwinder runs India's first-of-its-kind newsletter "Open House" and has delivered over 200 keynote addresses. His latest book is a proud and honest effort to help every stakeholder in the industry. In his heart, the author believes that he will always remain a lifelong student of real estate.

1 year ago
TOOLS OF TITANS

TOOLS OF TITANS

₹400 ₹999
60% off

The latest groundbreaking book from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.  From the author:   “For the last two years, I’ve interviewed nearly two hundred world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads.   “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.   “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?   “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.   “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.   “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

1 year ago
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