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the art of the start

the art of the start

₹599

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

10 months ago
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DOTCOM Secrets

DOTCOM Secrets

₹450

"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online." -- Anthony Robbins "Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier"I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy"I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer"If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer"Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer"There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, AndertonThe Underground Playbook For Growing Your Company OnlineFounder of Click Funnels, Russell Brunson, shares the secrets that he's learned about driving online sales from helping 10,000's of en- trepreneurs sell millions of dollars of products, and servicesWhat is DotcomSecrets?It is NOT just another "how to" book on Internet Marketing.It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MO

10 months ago
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