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The Unusual Billionaires By Saurabh Mukherjea (used book)

The Unusual Billionaires By Saurabh Mukherjea (used book)

₹169

Over the last few years, there has been a growing realization among Indians that their life's savings, the bulk of which are parked in physical assets like real estate and gold, are unlikely to help them generate sufficient returns to fund their financial goals, including retirement. At the same time, many have lost their hard-earned money trying to invest in financial assets, including debt and equities. Such losses have occurred due to many reasons, such as corporate frauds, weak business models and misallocation of capital by the companies in whose shares unsuspecting investors parked their savings. What options do Indian savers then have to invest in, and build their wealth? Diamonds in the Dust offers Indian savers a simple, yet highly effective, investment technique to identify clean, well-managed Indian companies that have consistently generated outsized returns for investors. Based on in-depth research conducted by the award-winning team at Marcellus Investment Managers, it uses case studies and charts to help readers learn the art and science of investing in the US$3 trillion Indian stock market. The book also debunks many notions of investing that have emerged from the misguided application of Western investment theories in the Indian context. Vital and indispensable, this book will serve as the ultimate manual on investing and provide practical counsel to readers to achieve their financial goals.

6 months ago
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Book for sale

Book for sale

₹300

Remember that a person s name is to that person the sweetest and most important sound in any language. We should be aware of the magic contained in a name and realise that this single item is wholly and completely owned by the person with whom we are dealing and nobody else. The name sets the individual apart it makes him or her unique among all others. The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitress to the senior executive the name will work magic as we deal with others. About the AuthorBorn on November 24 1888 in Maryville Missouri Dale Carnegie was a farmer s son who completed his education from the State Teachers College in Warrensburg. As a sales representative Carnegie worked for Armour Company for a considerable time until he quit sales in 1911 to pursue his dream of becoming a lecturer. He also attended the American Academy of Dramatic Arts in New York but did not earn much success as an actor. As an author some of his published works include Abraham Lincoln s biography titled Lincoln the Unknown self-help books like How to Stop Worrying and Start Living and Little Known Facts About Well Known People to name a few. He has also co-authored several books on the art of public speaking. How to Win Friends and Influence People was declared a bestseller in 1936 and it went in its 17th printing within a few months. The book had sold five million copies in 31 languages by the time of his death.

6 months ago
Indian Economy

Indian Economy

₹350

India’s struggle for Independence by Bipin Chandra is your go to book for an in-depth and detailed overview on Indian independence movement . Indian freedom struggle is one of the most important parts of its history. A lot has been written and said about it, but there still remains a gap. Rarely do we get to hear accounts of the independence from the entire country and not just one region at one place. This book fits in perfectly in this gap and also provides a narration on the impact this movement had on the people. Bipin Chandra’s book is a well-documented history of India's freedom struggle against the British rule. It is one of the most accurate books which have been painstakingly written after thorough research based on legal and valid verbal and written sources. It maps the first war of independence that started with Mangal Pandey’s mutiny and witnessed the gallant effort of Sri Rani Laxmi Bai. Many of the pages of this book are dedicated to Mahatma Gandhi’s non-cooperation and the civil disobedience movements. It contains detailed description of Subash Chandra Bose’s weapon heavy tactics and his charisma. This book includes all the independence movements and fights, irrespective of their size and impact, covering India in its entirety. Although these movements varied in means and ideas, but they shared a common goal of independence. This book contains oral and written narratives from different parts of the country, making this book historically rich and diverse. The book captures the evolution of Indian independence struggle in full detail and leaves no chapter of this story untouched. This book is a good read for the students of Indian modern history and especially for students who are preparing for UPSC examination and have taken History as their subject.

6 months ago
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strategic brand management MBA

strategic brand management MBA

₹950 ₹1070
11% off

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

6 months ago
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