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Principles of Microeconmics II
The books helps the reader to understand different forms of market imperfections and market failures observed in real life situations. They will learn about the environment where the standard market mechanism fails to generate the desirable outcomes. They develop a sense of how the production is distributed among the different factors of production and the demand for inputs. Some preliminary concepts of international trade are also covered in this book. I bought this book for my semester exa
Personal Selling and Salesmanship
This book has been written with the objective of providing reader with the latest information on various marketing strategies in an organized and simplified manner. Features It explains emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing, and marketing of services. The text is supported with a variety of illustrations and diagrams. The subject matter has been presented in a simple and lucid manner Thank you
Principles of Microeconomics 1
Principles of Macroeconomics 1 by Dr. Deepashree is highly recommended book for Semester 1, B.A. Programme under Choice Based Credit System. The Book has following Content:- 1. Economic Concepts and Issues 2. Methods of Studying Economics 3. Demand, Supply and Price 4. Applications of Demand and Supply 5. Elasticity of Demand and Supply 6. Marginal Utility Theory 7. Indifference Curve Theory 8. Theory of Productions 9. Cost Revenue and Profits 10. Theory of Perfect Competion Que