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Saraswati Information Technology textbook with lab activities class 9
Saraswati Information Technology Series for Classes IX and X is a complete resource for study and practice written in simple, easy-to-understand language. The student-friendly edition is entirely based on the curriculum prescribed under NSQF for vocational courses. The series provides useful tools to learn theory and do practical at ease. Designed to meet student’s needs, it provides sound practice through a wide variety of solved and unsolved exercises based on the latest examination pattern. The series covers the complete syllabus laid down by CBSE.
All in one
In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, "while the surface structure is identical in all interpretations, the deep structure is not." Language, Media & Society takes an approach based on communication perspectives, starting from a wide variety of analytical frameworks, such as social theory or mindset. Advertising is not just a vigorous marketing module, but also an integral element of modern society and cultures. Its enchanting power recycles cultural models and practices through the multiple media exposure. The book digs up layers of linguistic marvels on the syntactical, psychological, semantic, and semiotic levels of the advertising message. It also delves into the sociolinguistic setting of Arunachal Pradesh, power of code mixing in advertising, and the sexist language of advertising.
