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Product Management in India (3rd Ed.)  Grab Before Its Gone!

Product Management in India (3rd Ed.) Grab Before Its Gone!

₹549 ₹995
45% off

This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION ? The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. ? Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. ? Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. ? The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adop

1 year ago
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Everything is f*cked a book about hope

Everything is f*cked a book about hope

₹220 ₹350
37% off

From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope. We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.Now, in Everthing Is F*cked, Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment and the internet, a

1 year ago
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Ignited Minds

Ignited Minds

₹150 ₹199
25% off

When A.P.J. Abdul Kalam wrote India 2020: A Vision for the New Millennium with Y.S. Rajan in 1998, little did they expect the magnitude of the response they would get. The idea that India could actually be a developed nation in a short time rather than remain condemned to a subsistence diet of marginal improvements and promises struck a chord among readers. The book continues to be a bestseller. Ignited Minds: Unleashing the Power Within India goes the logical next step and examines why, given all our skills, resources and talents, we, so obviously capable of being the best, settle so often for the worst. What is it that we as a nation are missing? For at the heart of Ignited Minds is an irresistible premise: the people of a nation have the power, by dint of hard work, to realize their dream of a truly good life. Kalam offers no formulaic prescription in Ignited Minds. Instead, he takes up different issues and themes that struck him on his pilgrimage around the country as he met thousands of school children, teachers, scientists and saints and seers in the course of two years: the necessity for a patriotism that transcends religion and politics; for role models who point out the path to take; and for confidence in ourselves and in our strengths. Who was he to write on so large a theme, he wondered as he started writing this book. But at the end, Kalam's humility notwithstanding, this may well prove to be the book that motivates us to get back on the winning track and unleash the energy within a nation that hasn't allowed itself full rein.

1 year ago
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