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Shoe dog by Phil knight

Shoe dog by Phil knight

₹225

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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The interpretation of dreams

The interpretation of dreams

₹800

DREAMS ARE THE ROYAL ROAD TO THE UNCONSCIOUS. Do you wake up wondering what was it that you saw in your dream why did you see it what does it symbolize?Have you ever considered interpreting your dreams?Offering an engaging insight into this most intriguing aspect of our life dreams this book explores their sources their relation to our waking life method of dream-interpretation and the psychology of dream process. With detailed analysis and interpretations of some of his own dreams and dreams of his patients Sigmund Freud s The Interpretation of Dreams not only presents his findings but is also one of the first comprehensive works in the field of psychoanalysis. Though its first publication was not well received the subsequent editions gained recognition. It continues to remain a masterpiece. About the AuthorThe founder of psychoanalysis a clinical method for treating mental disorders through dialogue between a psychoanalyst and a patient Sigmund Freud was born in 1856 in the Moravian town of Freiberg in the Austro-Hungarian Empire. Freud s medical career began in 1882 when he entered the Vienna General Hospital. He worked in the various departments of the hospital and spent time as a clinical assistant at Theodor Meynert s psychiatric clinic. In 1885 Freud was appointed as a university lecturer in neuropathology. Freud co-authored Studies on Hysteria with Josef Breuer. Published in 1895 it described the evolution of his clinical methods. The Interpretation of Dreams was published in 1899. Considered to be his masterwork it introduces Freud s theory of the unconscious with respect to dream interpretation. On Dream an abridged version of The Interpretation of Dreams was published in 1901. His other significant works include The Psychopathology of Everyday Life 1901 Jokes and their Relation to the Unconscious 1905 Three Essays on the Theory of Sexuality 19

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