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Business analytics

Business analytics

₹150

Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc.The myriad of modelling and other analytical approaches which constitute Business Analytical applications in Indian Industry today include predominantly:тАв Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactoryтАФGap Analysis.тАв Analytical Modelling by Factor and Cluster Analysis.тАв Analytical Modelling by Logistics Regression and Discriminant Analysis.тАв Segmentation of primary target market by Heuristic Modelling such as RFM (recency, frequency, monetary) analysis.тАв Segmentation of target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other Classification and Regression Trees.тАв Determining Linkages between unobserved constructs such as customer satisfaction and factors leading to it, using Structural Equation Modelling (SEM).тАв Determining relative preferences in consumer perceptions by Conjoint Analysis.In this book, the author has discussed these analytical approaches following a classroom teaching format, drawing from her extensive teaching experience spanning over 30 years. The book first discusses all important concepts and then case studies are discussed which emulate real-life managerial situations.This textbook is designed to serve the needs of management students for a cours

1 year ago
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the power of focus

the power of focus

₹219 ₹400
45% off

рджрд╕ рд╕рд╛рд▓ рдкрд╣рд▓реЗ рдЬрдм тАШрдж рдкрд╛рд╡рд░ рдСрдл рдлреЛрдХрд╕тАЩ рдкреБрд╕реНрддрдХ рд▓реЙрдЮреНрдЪ рдХреА рдЧрдИ рдереА; рддрдм рд▓реЗрдЦрдХрддреНрд░рдпреА рдпрд╣ рдирд╣реАрдВ рдЬрд╛рдирддреА рдереА рдХрд┐ рдмрд╛рдЬрд╛рд░ рдореЗрдВ рдЗрд╕реЗ рдХрд┐рд╕ рд░реВрдк рдореЗрдВ рд▓рд┐рдпрд╛ рдЬрд╛рдПрдЧрд╛! рдкрд░ рдЗрд╕ рдкреБрд╕реНрддрдХ рдиреЗ рдЕрдкреВрд░реНрд╡ рд╕рдлрд▓рддрд╛ рдкрд╛рдИ рдФрд░ рдЙрд╕ рд╕рдордп рд╕реЗ рд╣реА рджреБрдирд┐рдпрд╛ рднрд░ рдХреЗ рд▓рд╛рдЦреЛрдВ рд▓реЛрдЧреЛрдВ рдХреА рдЬрдмрд░рджрд╕реНрдд рдорд╛рдБрдЧ рд╕реЗ рд╡реЗ рдЕрднрд┐рднреВрдд рд╣реИрдВред рд╣рд░ рдЕрдзреНрдпрд╛рдп рдореЗрдВ рд╡рд┐рднрд┐рдиреНрди рдкреНрд░рдХрд╛рд░ рдХреА рд░рдгрдиреАрддрд┐рдпрд╛рдБ рдФрд░ рддрдХрдиреАрдХ рд╣реИрдВ; рдЬрд┐рдиреНрд╣реЗрдВ рдХрд┐рд╕реНрд╕реЗ рдФрд░ рдкреНрд░реЗрд░рдХ рдХрд╣рд╛рдирд┐рдпреЛрдВ рдХрд╛ рд╕рдорд╛рд╡реЗрд╢ рдХрд░рдХреЗ рджрдорджрд╛рд░ рдФрд░ рдкреНрд░рднрд╛рд╡рд╢рд╛рд▓реА рдмрдирд╛рдпрд╛ рдЧрдпрд╛ рд╣реИред рд╣рд░ рдЕрдзреНрдпрд╛рдп рдирдИ рд░рдгрдиреАрддрд┐рдпреЛрдВ рдХреЗ рд╕рдореВрд╣ рд╕реЗ рдкрд░рд┐рдЪрдп рдХрд░рд╛рддрд╛ рд╣реИ; рдХрд┐рд╕реА рдРрд╕реА рд╡рд┐рд╢реЗрд╖ рдЖрджрдд рдкрд░ рдХреЗрдВрджреНрд░рд┐рдд рд╣реЛрддрд╛ рд╣реИ; рдЬрд┐рд╕рд╕реЗ рдЖрдкрдХреЛ рдлреЛрдХрд╕ рдХрд░рдиреЗ рдФрд░ рдмреЗрд╣рддрд░ рдкреНрд░рджрд░реНрд╢рди рдХрд░рдиреЗ рдореЗрдВ рд╕рд╣рд╛рдпрддрд╛ рдорд┐рд▓рддреА рд╣реИред рдкреНрд░рддреНрдпреЗрдХ рдЕрдзреНрдпрд╛рдп рдореЗрдВ рдЖрдкрдХреЛ рдпрд╣рд╛рдБ-рд╡рд╣рд╛рдБ рд▓реЗрдЦрдХреЛрдВ рдХреА рд╡реНрдпрдХреНрддрд┐рдЧрдд рдХрд╣рд╛рдирд┐рдпрд╛рдБ рдФрд░ рдЙрдкрд╛рдп рдорд┐рд▓реЗрдВрдЧреЗтАФрдХреНрдпрд╛ рдЙрдирдХреЗ рдХрд╛рдо рдЖрдпрд╛ рдФрд░ рд╡рд╣ рднреА; рдЬреЛ рдХрд╛рдо рдирд╣реАрдВ рдЖрдпрд╛! рдЬреАрд╡рди рдореЗрдВ рд▓рдХреНрд╖реНрдп рдирд┐рд░реНрдзрд╛рд░рд┐рдд рдХрд░рдХреЗ рдПрдХрд╛рдЧреНрд░ рд╣

1 year ago
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How to win Friends & Influence people

How to win Friends & Influence people

₹550

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." From the fundamental techniques in handling people to the various ways to make them like you, this book offers insights on how to win people to your way of thinking; how to increase your ability to get things done; the ways to be a leader and change people without arousing resentment; and how to make friends quickly. A timeless bestseller, Dale Carnegie's How to Win Friends and Influence People has been an inspiration for many of those who are now famous and successful. With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success. Author Desription: An American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills, Dale Carnegie was born in 1888 in Maryville, Missouri. Public Speaking: a Practical Course for Business Men (1926) was the first collection of Carnegie's writings. It was later entitled Public Speaking and Influencing Men in Business (1932). How to Win Friends and Influence People, when published by Simon & Schuster in 1936, became an instant bestseller and was his crowning achievement. Containing practical advice on how to create success in business and personal lives, this four-part book is a tool used in Dale Carnegie Training. Carnegie served in the U.S. Army during the First World War. In 1931, his first marriage ended in divorce and in 1944, he married Dorothy Price Vanderpool. Carnegie died in 1955 aged sixty-six at his home in Forest Hills, New York, and was buried in the Belton, Cass County, Missouri, cemetery.

1 year ago
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