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BOOK ON START UP
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Deep Work by Cal Newport
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.1. Work Deeply2. Embrace Boredom3. Quit Social Media4. Drain the ShallowsA mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
stay hungry stay foolish
The inspiring stories of 25 IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.
Capital Allocators by Ted Seides
Capital Allocators is a transcript of interviews with leading Chief Investment Officers (CIOs) conducted by Ted Seides, CFA. The show reached more than 4 MILLION Downloads.Ted Seides is a qualified CFA and has spent 25 years as an institutional investor, allocating money to managers. He started in 1992 at the Yale University Investments Office and departed to attend Harvard Business School five years later. He returned to investing through managers in 2002, co-founding and serving as President and Co-Chief Investment Officer of Protg Partners, a leading multi-billion dollare alternative investment firm.If you are a finance enthusiast or looking for a path in finance, this book is a must for you. It gives great insights into investing in a very simple and laymen language.*OFFER* : 20% OFF FOR FIRST 5 ENQUIRIES!!!BRAND NEW BOOK
Atomic habits
An alternative cover edition for this ISBN can be found here. Transform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.He calls them atomic habits.In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.These small changes will have a revolutionary effect on your career, your relationships, and your life.
Come trattare gli altri e farseli amici
Le parole che Carnegie suggerisce non sono divagazioni teoriche di un esperto in relazioni interpersonali, né capitoli di un altisonante trattato di psicologia: semplicemente sono consigli che hanno un immediato utilizzo pratico sul lavoro, in casa, negli affari e nei rapporti sociali in genere. In uno stile colloquiale e piacevole Carnegie dà una soluzione ai problemi di tutti i giorni che nessuna scuola prepara ad affrontare.
Brand management
The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities
HIDDEN BENEFITS OF DIRECT SELLING TO LIVE YOUR DREAM LIFE
Learn how direct selling has empowered millions of people to enjoy the 31 essential elements for a good life. This book is full of ideas, skills, tools and solutions that will enlighten, inspire and empower you to build your dream life. Get tools that you can instantly apply to enhance your Success and quality of life. There are solutions and breakthrough ideas that will propel you faster to the life you aspire to live. It’s like wisdom of a lifetime brought to you in an easy to understand and simple to apply format. Achieve more, succeed faster will teach you how to:.create financial freedom and Passive income. Make a 5-step masterplan to help you achieve your goal. Enjoy lasting happiness and fulfilment. Earn millions while doing what you love to do. Help others in fulfil their dreams. Change habits and break old patterns of behavior. Build a life that is spiritually uplifting. Be a great leader and magnify your influence. Build an empowering circle of friends. Rise faster in your career. Build a new empowering mind-set. Be resilient and maintain composure in the face of difficulties this book is also recommended for people who are not into the direct selling business but want to understand the real nitty-gritty of this business.
