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PHILIP KOTLER 15TH EDITION — PHILIP KOTLER 15TH EDITION

₹800 ~~₹950~~

16% off

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

1 year ago

Micro economics — Micro economics

₹150

Handbook of Mathematics Formulae Book For IIT-JEE, KVPY, NTSE, Olympiad and all other Engineering Entrance Exams Many excellent books are available in the market & each of them represents the subject matter in a highly explanatory manner. However, the students preparing for the competitive examinations also need a comprehensive book on formulae for quick reference and revision. This hand-book of Mathematics Formulae, therefore, will address this need of students. This little book is an attempt to present the basic formulae in a quick reference format. A student may find this book as a handy aid for gaining rapid insight into the new formulae. Whether a student is doing exercises, homework, or preparing for the tests, this book will give them a quick easy reference to the formulae. The book contains most of the formulae from the syllabus of competitive examination, covering all the topics. Additionally, a systematic index incorporated at the beginning of the hand-book allows a user to locate the required formulae swiftly and simply. We have tried our best to keep errors out of this book. Though we shall be grateful to the readers if they point out any errors and/or make constructive suggestions. We wish to utilize the opportunity to place on record our special thanks to all members of the Content Development team for their efforts to create this wonderful book. Career Point Ltd, Kota (Rajasthan).

1 year ago

how to win friends and influence people — how to win friends and influence people

₹100

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

1 year ago

The 7 habits of highly effective people — The 7 habits of highly effective people

₹599

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

1 year ago

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HR for MBA — HR for MBA

₹400

Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, HR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. HR2 employs real life learning features, such as "HR in the 21st Century," highlighting important challenges facing managers and employees in today's business climate. Opening and Closing Cases explore real companies and organizations in-depth and delve into some of today's most effective, unique approaches in dealing with HR issues. Memorable quotes woven throughout the text put voice to the critical concepts covered in each chapter. Time-saving Instructor Prep Cards and powerful supplements, as well as a full suite of online learning aids for students, help ensure you have the resources at your fingertips to keep students motivated and excited about HR.

1 year ago

Psychology of money — Psychology of money

₹100

Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.

1 year ago

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Start With Why — Start With Why

₹350

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

1 year ago

NCERT Economics book for class 11th — NCERT Economics book for class 11th

₹400 ~~₹504~~

21% off

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. 2. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 3. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.]

1 year ago

COFFEE CAN INVESTING — COFFEE CAN INVESTING

₹180

Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits, and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 percent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money. What if there was another way? What if you could make not 10 not 15 but 20 percent compound annual growth rate (CAGR) on your investments? What if there was a way to grow your money four to five times whilst taking half the risk compared to the overall market? Bestselling author of Gurus of Chaos and The Unusual Billionaires, Saurabh Mukherjea puts his money where his mouth is. Saurabh follows the Coffee Can approach to high-quality, low-risk investing. His firm, Ambit Capital, is one the largest wealth managers in India which invests with this approach and delivers stupendous returns. In Coffee Can Investing, Saurabh will show you how to go about low-risk investments that generate great returns.

1 year ago

LET'S TALK MONEY — LET'S TALK MONEY

₹200

We work hard to earn our money. But regardless of how much we earn, the money worry never goes away. Bills, rent, EMIs, medical costs, vacations, kids' education and, somewhere at the back of the head, the niggling thought about being under-prepared for our own retirement. Wouldn't it be wonderful if our money worked for us just as we work hard for it? What if we had a proven system to identify dud investment schemes? What if could just plug seamlessly into a simple, jargon-free plan to get more value out of our money, and have a super good life today? India's most trusted name in personal finance, Monika Halan offers you a feet-on-the-ground system to build financial security. Not a get-rich-quick guide, this book helps you build a smart system to live your dream life, rather than stay worried about the 'right' investment or 'perfect' insurance. Unlike many personal finance books, Let's Talk Money is written specifically for you, keeping the Indian context in mind.

1 year ago

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FUNDAMENTAL ANALYSIS OF SHARES — FUNDAMENTAL ANALYSIS OF SHARES

₹165 ~~₹300~~

45% off

1 year ago

Secrets of the millionaire mind — Secrets of the millionaire mind

₹112

1 year ago

Oathbringer by brandon Sanderson American tor hardcover — Oathbringer by brandon Sanderson American tor hardcover

₹1500

In Oathbringer, the third volume of the New York Times bestselling Stormlight Archive, humanity faces a new Desolation with the return of the Voidbringers, a foe with numbers as great as their thirst for vengeance.Dalinar Kholin's Alethi armies won a fleeting victory at a terrible cost: The enemy Parshendi summoned the violent Everstorm, which now sweeps the world with destruction, and in its passing awakens the once peaceful and subservient parshmen to the horror of their millennia-long enslavement by humans. While on a desperate flight to warn his family of the threat, Kaladin Stormblessed must come to grips with the fact that the newly kindled anger of the parshmen may be wholly justified.Nestled in the mountains high above the storms, in the tower city of Urithiru, Shallan Davar investigates the wonders of the ancient stronghold of the Knights Radiant and unearths dark secrets lurking in its depths. And Dalinar realizes that his holy mission to unite his homeland of Alethkar was too narrow in scope. Unless all the nations of Roshar can put aside Dalinar's blood-soaked past and stand together--and unless Dalinar himself can confront that past--even the restoration of the Knights Radiant will not prevent the end of civilization.

1 year ago

Statistics for business and economics — Statistics for business and economics

₹5000

9781285890173

1 year ago

self help book — self help book

₹598

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

1 year ago

THE INTELLIGENT INVESTOR — THE INTELLIGENT INVESTOR

₹899

1 year ago

The 8th Habit — The 8th Habit

₹1000

Thói quen thứ 8 là câu trả lời cho những ai đang kiếm tìm sự vĩ đại, cho các tổ chức đang phấn đấu đạt những thành tích có ý nghĩa vượt bậc và cho cả cuộc đi tìm Tiếng nói của Nhân loại. Sâu sắc, hấp dẫn, thuyết pục, ra đời đúng thời điểm một cách đáng kinh ngạc, quyển sách tư duy bậc cao này sẽ đưa bạn đến những khả năng vô hạn để tạo ra những giá trị to lớn trong Thời đại lao động Tri thức.Thói quen thứ 8 giúp giải quyết các nghịch lý mà chúng ta thường gặp, chẳng hạn như:- Con người luôn mong muốn có những mối quan hệ tốt đẹp và sự bình an trong tâm hồn, nhưng cũng không muốn từ bỏ lối sống và các thói quen của mình.- Các mối quan hệ được xây dựng dựa trên sự tin cậy, nhưng hầu hết mọi người đều nghĩ về cái “tôi” của mình nhiều hơn – tôi muốn, tôi cần, tôi có quyền.- Các nhà quản trị muốn chi phí thấp nhưng hiệu quả cao, còn nhân viên của họ thì muốn làm ít nhưng nhận nhiều.- Hoạt động của các công ty tuân theo các quy luật kinh tế thị trường; nhưng tổ chức của họ thì vận hành theo các quy luật văn hoá.- Xã hội vận hành theo các giá trị được đa số thừa nhận, nhưng hầu như chúng ta luôn lệ thuộc vào những quy tắc và quy luật không thể phá vỡ của tự nhiên.Thói quen thứ 8 chắc chắn nâng tầm tư duy của chúng ta về chính mình cũng như mục đích sống của bản thân và sứ mạng của tổ chức. Có thể nói rằng, 7 thói quen giúp bạn đạt đến Hiệu quả và thói quen thứ 8 hướng bạn tiến thẳng đến sự vĩ đại.

1 year ago

The Innovator's Solution — The Innovator's Solution

₹2200

This book teaches new businesses how to outpace the competition and sustain growth in the market by thinking outside of conventional methods. Examples from successful businesses are cited, and business-making decisions are examined.Length: 9h 21m

1 year ago

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The Ultimate Question — The Ultimate Question

₹2000

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out the employees and alienate customers. They undermine growth by creating legions of detractors - customers who sully the firm's reputation and switch to competitors at the earliest opportunity. Now loyalty expert Fred Reichheld shows how to reverse the equation, turning customers into promoters who generate good profits and true, sustainable growth. The key: one simple question - Would you recommend us to a friend? - that allows companies to track promoters and detractors and produces a clear measure of an organization's performance in its customers' eyes. Analysis shows that on average, increasing the Net Promoter Score (NPS) by a dozen points versus competitors can double a company's growth rate. While easy to grasp, this metric represents a radical change in the way companies manage customer relationships and organize for growth. Rather than relying on notoriously ineffective customer satisfaction surveys, companies can use NPS to measure customer relationships as rigorously as they now measure profits. What's more, NPS finally enables CEOs to hold employees accountable for treating customers right. It clarifies the link between the quality of a company's customer relationships and its growth prospects. Based on extensive research and rich with vivid examples of organizations that have pioneered NPS in practice, The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad; Measure NPS and benchmark performance against world-class standards; Quantify the economic value generated by customer word of mouth; Assign accountability for improving customer relationships; Identify core

1 year ago

ROI-Human Capital — ROI-Human Capital

₹2000

1 year ago

Start with WHY — Start with WHY

₹499

1 year ago

Principles of Economics by Karl E. Case, Ray C. Fair, Sharon Oster — Principles of Economics by Karl E. Case, Ray C. Fair, Sharon Oster

₹350

Description Reviewers tell us that Case/Fair is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete.? This well-respected author team is joined for the 9th edition by a new co-author, Sharon Oster.? Sharon's research and teaching experience brings new coverage of modern topics and an applied approach to economic theory, as demonstrated in the new Economics in Practice feature. For Sale in Indian subcontinent only

1 year ago

Human Resource Management 14Th Edition by Gary Dessler, Biju Varkkey — Human Resource Management 14Th Edition by Gary Dessler, Biju Varkkey

₹350

This package contains the following components: 013608995X / 9780136089957 Human Resource Management 0136106056 / 9780136106050 MyManagementLab with Pearson eText Student Access Code Card for Human Resource Management

1 year ago

Marketing Research an Applied Orientation by Naresh K. Malhotra — Marketing Research an Applied Orientation by Naresh K. Malhotra

₹300

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati

1 year ago

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