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Consumer Behaviour
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Principles of Marketing
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an
Operations Research
Operations Research: Theory and Applications is a comprehensive textbook for courses in quantitative methods, operations research, management science, analytical methods for decision-making, and other related subjects. The all new fifth edition of the book further enhances the easy-to-understand approach adopted in earlier editions. This approach provides the readers an understanding of the problem-solving methods based on a careful discussion of model formulation, solution procedures, and analysis of results.
One arranged murder
Keshav has set up an investigation agency with his best friend, Saurabh. Can the two amateur detectives successfully solve another murder case that affects them personally? And where will it leave their friendship? 'Ever since you found Prerna, I lost my best friend' is what I told Saurabh. Hi, this is Keshav, and Saurabh, my best friend, flatmate, colleague and business partner, won't talk to me. Because I made fun of him and his fiancé, Saurabh and Prerna will be getting married soon. It is an arranged marriage. However, there is more cheesy romance between them than any love-marriage couple. On Karva Chauth, she fasted for him. She didn't eat all day. In the evening, she called him and waited on the terrace for the moon and for Saurabh to break her fast. Excited, Saurabh ran up the steps of her three-storey house. But when he reached ... Welcome to One Arranged Murder, an unputdownable thriller from India's highest-selling author. A story about love, friendship, family and crime. It will keep you entertained and hooked right till the end.
