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Consumer behaviour — Consumer behaviour

₹700

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

1 month ago

Believe in Yourself — Believe in Yourself

₹100 ~~₹125~~

20% off

In Believe in Yourself, the master on the topic of mind over matter, Dr. Joseph Murphy, shows you how the power of believing in yourself will help you achieve your dreams. In his engaging, narrative style the author peeps into the lives off successful people from different walks of life, right from businessmen to artists and finds how they have used the power of belief to achieve favourable outcomes. This book will help you: - Overcome low self-esteem and build self confidence - Use creative visualisation - Overcome hardships and defeats that come in your way to success - Use the subconscious mind in business Dr. Joseph Murphy believes that as a man repeats the word success to himself with faith and conviction, his subconscious mind accepts it to be true and he is bound to succeed. As he quotes in the book, "It's just as easy to imagine yourself successful as it is to imagine failure, and far more interesting." With a BONUS section of insightful quotes by Dr. Joseph Murph

1 month ago

Economic Development — Economic Development

₹650

This text maintains a problem and policy oriented approach to development economics. It focuses on people and government in developing countries.

1 month ago

Economics 20th edition — Economics 20th edition

₹500 ~~₹1000~~

50% off

Economics,17e,by Samuelson and Nordhaus,is the classic text which set the standard for principles of economics texts when it was introduced in 1948. This text has been the standard-bearer in principles books for over 50 years,presenting a clear,accurate,and interesting indroduction to economics. Bill Nordhaus is now the primary author of this modern treatment of economics which has been thoroughly updated.

2 weeks ago

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Marketing Management — Marketing Management

₹500 ~~₹1180~~

58% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 weeks ago

II PUC MACRO ECONOMICS — II PUC MACRO ECONOMICS

₹100

The 2014 edition of Introductory Macroeconomics - Textbook in Economics helps the students of class 12 to study the branches of economics that cover the behaviour and performance of an economy as a whole. It has been published by NCERT and closely maintains parity with the syllabus that has been laid out by the CBSE.The Contents of the Book are as Follows:• INTRODUCTION• NATIONAL INCOME ACCOUNTING• MONEY AND BANKING• INCOME DETERMINATION• THE GOVERNMENT: BUDGET AND THE ECONOMY• OPEN ECONOMY MACROECONOMICSSalient Features of the Textbook:• Helps the students understand and analyse all aggregate indicators and the macroeconomic factors that influence the economy.• Helps the students to understand how the government and corporations use macroeconomic models to help in formulating economic policies and strategies.• Includes interactive database that is full of graphs and schematic representations of data, which not only makes it easy to grasp the basic concepts but also easy to memorise.

1 month ago

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Business Studies for class 12 — Business Studies for class 12

₹600 ~~₹630~~

5% off

Key Highlights of the book: Updated and revised as per the latest CBSE syllabus. Solved CBSE Sample Paper 2023 has been attached at the end of the textbook. Examination Questions (Previous year questions)released by the CBSE board have been included within the chapter. Flow charts and examples have been provided wherever necessary. At the end of each chapter, questions asked in the last 9 years’ Board Exams are given to help students prepare alongside. The Main Features of the book are: Each chapter begins with the learning objectives. After every topic, Objective Type Questions and Case Studies are given based on the latest CBSE Sample Paper. (Hints of their answers are given at the end of each chapter.) Keywords of each topic are given at the end of each topic, to help students solve case studies. A flow chart of each is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in a short time. At the end of each chapter, questions asked in the last 9 years' Board Exam are given, so that the students get an idea of the types of questions expected from the chapter.(Hints of answers to these questions are also given). Case Studies are framed as per the NCERT. The language is very simple and the style is examination oriented. The subject is presented in a self-explanatory manner, so that students may find it easy to understand. Topics are explained in points, so that students may find it easy to learn and understand. Charts and diagrams are drawn after every topic.

1 month ago

NCERT Introductory Micro Economics — NCERT Introductory Micro Economics

₹100

1 month ago

T.R. Jain ECONOMICS for class 12th — T.R. Jain ECONOMICS for class 12th

₹550 ~~₹783~~

30% off

1 month ago

Sell accountancy class 11th — Sell accountancy class 11th

₹550 ~~₹800~~

31% off

1 month ago

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Statistical methods — Statistical methods

₹400

1 month ago

Managerial Economics and Financial Analysis Theory+ Question Bank — Managerial Economics and Financial Analysis Theory+ Question Bank

₹109

1 month ago

RD sharma class 12th — RD sharma class 12th

₹340

Triumph of Togetherness, a moving story of an ant family, is a celebration of family values and team spirit. It vividly describes, in an uncomplicated manner, the process of cohesiveness and provides fresh yet timeless solutions to the universal challenges it brings along. While the story is set in the context of a family, it holds equally true for relationships in business among and between promoters and professionals, government officials, sports persons, different societal groups, nations and humanity at large.

1 month ago

SHOE DOG by Phil Knight — SHOE DOG by Phil Knight

₹500

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

1 month ago

Business studies — Business studies

₹400 ~~₹630~~

37% off

VK global publication

1 month ago

Awareness social science — Awareness social science

₹500

Awareness Social Sciences for Classes IX and X strictly adheres to the latest CBSE syllabus. It is divided into four sections—India and the Contemporary World, Contemporary India, Democratic Politics and Economics. The books cover topics mainly from History, Political Science, Geography, Economics and some aspects of Commerce and Sociology.

1 month ago

Dan Brown The da Vinci code — Dan Brown The da Vinci code

₹229

1 month ago

NCERT class 12 commerce all subject — NCERT class 12 commerce all subject

₹400 ~~₹800~~

50% off

1 month ago

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Statistics for Economics — Statistics for Economics

₹330 ~~₹545~~

39% off

1 month ago

Introductory Micro Economics - Sandeep Garg — Introductory Micro Economics - Sandeep Garg

₹320 ~~₹535~~

40% off

1 month ago

Business studies by Poonam Gandhi — Business studies by Poonam Gandhi

₹380 ~~₹630~~

40% off

1 month ago

CBSE NCERT CLASS 10 ECONOMICS — CBSE NCERT CLASS 10 ECONOMICS

₹100 ~~₹150~~

33% off

NEVER USED FRESH CBSE NCERT ECONOMICS TEXTBOOK FOR CLASS 10 STUDENTS

1 month ago

Economics class 11 — Economics class 11

₹240 ~~₹360~~

33% off

1 month ago

BST CLASS 12 — BST CLASS 12

₹550 ~~₹756~~

27% off

1 month ago

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