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Marketing Management, 16e
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra
Mechanical engineering
For more than 30 years "Mechanical Engineering: Conventional and Objective Type" continues to be a comprehensive text aided by a collection of multiple-choice questions specifically for aspirants of various competitive examinations such as GATE, UPSC, IAS, IES and SSC-JE among others as well as students who are preparing for university examinations. The new edition contains 17 chapters where every important concept of Mechanical Engineering is fairly treated. On the other hand, the questions provided in this book have been selected from various potent resources to provide the students with an idea of how the questions are set and what type of questions to expect on the final day.
Arihant MCQ Bank
The General Science section covering Physics, Chemistry, Biology and Computer Science has taken an important dimension in most of the competitive examinations like SSC, CDS, NDA, Assistant Commandant, CPO, UPSC and State Level PSC Exams and those lacking the basic General Science knowledge lag behind others in the long run. The present book will act as an Objective Question Bank for General Science. The book has been prepared keeping in mind the importance of the subject. This book has been divided into four sections namely Physics, Chemistry, Biology and Computer Science, each divided into number of chapters as per the syllabi of General Science section asked in various competitive exams. The Physics section covers Motion, Force & Laws of Motion, Gravitation, Work, Energy & Power, Simple Harmonic Motion, Wave Motion, Light-Ray Optics, Current Electricity & Its Effects, Nuclear Physics, Semiconductor, Communication, etc whereas the Chemistry section has been divided into Atomic Structure, Chemical Reactions, Chemical Bonding, Solutions & Colloids, Energetics & Kinetics, Electrochemistry, Metallurgy, Metals & Their Compounds, Flame & Fuel, Food Chemistry, etc. The Biology section in the book covers Biology & Its Branches, Cell: Structure & Functions, Cell Cycle & Cell Division, Plant Tissues, Animal Nutrition, Plant System, Reproduction in Organisms, Respiratory System, Excretory System, Reproductive System, Genetics, Biotechnology, Animal Husbandry, etc whereas the Computer Awareness section has been divided into Computer Organisation & Memory, Data Representation, Software, Data Communication Networking and Internet & Computer Security. The chapters in the book contain more than 100 tables which will help in better summarization of the important information. Each chapter in the book contains ample number of objective questions ample number of objective questions including questions asked in previous years’ exams which have been designed on the lines of questions asked in various competitive examinations. With a
Essential Sociology by Nitin Sangwan
Sultan Chand & Sons present the 38th Revised and Enlarged Edition of the book entitled “Elements of Mercantile Law”. This book is specially written for B. Com, M. Com, CA, CS, CMA, MBA, LLB and Other Commerce Courses of all Indian Universities. The book is divided into three Volumes. Volume I is Law of Contract, Volume II is Company Law and Volume III is Industrial Law The salient features of the present edition are as follows: A new chapter on ‘Goods and Services Tax (GST)’ has been included in this edition. In order to bring uniformity in Tax rates and to simplify the tax mechanism, Central Government rolled out Goods and Services Tax (GST) from 1st July, 2017. The Insolvency and Bankruptcy Code, 2016’ is the Bankruptcy Law of India has been added. A chapter on ‘Limited Liability Partnership’ popularly known as LLP has been added in the present edition. LLP combines the advantage of both the Company and Partnership into a single form of organization. Volume II of the book on Company Law with Schedules has been thoroughly updated and amended upto 2019.
Objective general English for CDS,NDA,SSC
1. ‘Objective General English’ help in revising & preparing the concepts of English of many competitive exams 2. It is divided into four parts; 3. This book thoroughly covers the General English section asked in a number of examinations 4. Preparation booster for various competitive examinations like Bank, NDA, CDS, SSC, MBA, MCA,UPSC, B.Ed. Exams, etc Being the global language English, it has become more than necessary for you to be affluent in the English Language. Whether you are studying, Working or preparing for an examination, almost all the competitive exams today are incomplete without test of English language. Arihant’s “Objective General English” has been most preferred choice of students for preparing Objective English Questions for Competitive Examination presenting New, and Revised edition of Objective General English, that has been designed with a new approach to fundamental concepts and changing pattern of Competitive exams. It divides the entire syllabus in 4 categories which are further segregated into Units and Chapters. Each chapter comprehensively contains short synopsis, detailed description of important rule for the concept building in grammar. Revision exercises, Exam Practice and Answers are carried after every chapter that sets a perfect idea about the question pattern and how to deal with issues arises during examination. Apart from covering all the concepts of grammar, this book exhibits tricks & techniques to solve various types of questions. TOC Part A: Foundation Module, Part B: Verbal Ability, Part C: Sequence of Sentences, Objective Comprehensive, Part D: Practical Grammar.
Verbal reasoning
This book has been designed by combining the goodness of the original Wren & Martin text, High School Grammar & Composition, and specialized content developed by a panel of competitive examination experts in the area of the English language. The USP is therefore adapting a classical text to the needs of the various admission and recruitment competitive examination aspirants. Its exhaustive coverage ensures that virtually no competitive examination remains untouched. Students preparing for descriptive tests such as UPSC (Compulsory English and General English Papers of Main Exams) and state PCS examinations, Judicial Services examination, Indian Forest Service examination, Statistical Services and many other examinations in which subjective papers/tests are mandatory will find this book immensely useful. The book is also a boon for those students who are preparing for objective tests such as Banking and Insurance, SSC, UPSC preliminary, Defence Services, Law entrance, Business School entrance examinations, and many other admission and recruitment examinations. A unique feature of this book is demonstration of the connectedness of the concepts and their applications visually, with the help of arrows and pointers. The aspirant will also find questions from recent examinations on virtually every page of the book. An index of examination-wise questions has been included so that the aspirant can choose the sections according to the targeted examination and focus more. Topic-wise distribution of questions in English examination papers - both descriptive and objective - will also help aspirants to undertake a very well directed test-prep program using the book.