Marketing Management by Philip Kotler
- Book Condition
- Good
- Subject/Title
- Marketing Management
- ISBN
- 9789332557185
- Type
- Reading Books (Novels, Children, Business, Literature, History, etc.)
- Category
- Business & Economics
- Author
- Philip Kotler
- Year
- -
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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