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Marketing Management Book for MBA students

Marketing Management Book for MBA students

₹500

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 week ago
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Python programming

Python programming

₹259

Learn Python Quickly, A Programmer-Friendly Guide DESCRIPTION Most ProgrammerÕs learning Python are usually comfortable with some or the other programming language and are not interested in going through the typical learning curve of learning the first programming language. Instead, they are looking for something that can get them off the ground quickly. They are looking for similarities and differences in a feature that they have used in other language(s). This book should help them immediately. It guides you from the fundamentals of using module through the use of advanced object orientation. KEY FEATURES Strengthens the foundations, as detailed explanation of programming language concepts are given in simple manner.Ê Lists down all the important points that you need to know related to various topics in an organized manner. Prepares you for coding related interview and theoretical questions. Provides In depth explanation of complex topics and Questions. Focuses on how to think logically to solve a problem. Follows a systematic approach that will help you to prepare for an interview in short duration of time. Exercises are exceptionally useful to complete the readerÕs understanding of a topic. Ê WHAT WILL YOU LEARN Data types, Control flow instructions, consoleÊ& File Input/Output Strings, list & tuples, List comprehension Sets & Dictionaries, Functions & Lambdas Dictionary Comprehension Modules, classes and objects, Inheritance Operator overloading, Exception handling Iterators & Generators, Decorators, Command-line Parsing Ê WHO THIS BOOK IS FOR Students, Programmers, researchers, and software developers who wish to learn the basics of Python programming language. Ê Table of ContentsÊ 1. Introduction to Python 2. Python BasicsÊÊÊÊ 3. Strings 4. Decision Control Instruction 5. Repetition Control Instruction 6. Console Input/Output 7. Lists 8. Tuples 9. Sets 10. Dictionaries 11. Comprehensions 12. Functions 13. Recursion 14. Functional Programming 15. Modules and Packages 16. Namespaces 17. Classes and Objects 1

1 week ago
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GRE Prep by Magoosh

GRE Prep by Magoosh

₹1567

Hi! We're Magoosh--a leading online test-prep company based in Berkeley, California. Magoosh gives students everything they need to make studying from their computers or mobile devices a breeze. Our online GRE prep offers over a thousand practice questions and video explanations, full-length tests, and hundreds of helpful lessons prepared by our dedicated tutors.This book provides a sample of the best practice questions from our online GRE program and includes brand new test-taking advice from our seasoned experts. Maybe you're just starting your GRE prep, or maybe you simply like scribbling your notes in the margins of a page--whatever your reasons for picking up this book, we're thrilled to take this ride together. Let's rock this test!In these pages you'll find: Hundreds of easy-to-follow tips, FAQs, GRE strategies, and a study schedule to get you ready for the big test. Thorough lessons on the Quantitative (math), Verbal, and Analytical Writing Assessment (AWA) categories of the GRE, accompanied by 130+ up-to-date practice questions and answer explanations created by our expert GRE tutors. Stats for each practice question, including its difficulty rating and the percent of students who typically answer it correctly, all based on data from our online prep. We want you to know exactly how tough GRE questions tend to be so you'll know what to expect on test day. A full-length practice test prepared by our in-house experts with an answer key and detailed explanations. A chapter on the AWA with example prompts to help you practice your essays. If you're not already familiar with Magoosh online, here's what you need to know: We've helped more than 1.5 million students prepare for standardized tests online and with our mobile apps. Our online GRE prep offers video explanations, additional full-length practice tests, and customizable quizzes to help you increase your skills in areas that matter most to you. Our materials are top-notch--we refine our practice questions based on data and feedback from thousands of stud

2 weeks ago
CBSE Information Technology IX Book -  Excellent Condition

CBSE Information Technology IX Book - Excellent Condition

₹200 ₹495
60% off

In this revelatory, authoritative portrait of Donald J. Trump and the toxic family that made him, Mary L. Trump, a trained clinical psychologist and Donald’s only niece, shines a bright light on the dark history of their family in order to explain how her uncle became the man who now threatens the world’s health, economic security, and social fabric. Mary Trump spent much of her childhood in her grandparents’ large, imposing house in the heart of Queens, New York, where Donald and his four siblings grew up. She describes a nightmare of traumas, destructive relationships, and a tragic combination of neglect and abuse. She explains how specific events and general family patterns created the damaged man who currently occupies the Oval Office, including the strange and harmful relationship between Fred Trump and his two oldest sons, Fred Jr. and Donald. A firsthand witness to countless holiday meals and interactions, Mary brings an incisive wit and unexpected humor to sometimes grim, often confounding family events. She recounts in unsparing detail everything from her uncle Donald’s place in the family spotlight and Ivana’s penchant for regifting to her grandmother’s frequent injuries and illnesses and the appalling way Donald, Fred Trump’s favorite son, dismissed and derided him when he began to succumb to Alzheimer’s. Numerous pundits, armchair psychologists, and journalists have sought to parse Donald J. Trump’s lethal flaws. Mary L. Trump has the education, insight, and intimate familiarity needed to reveal what makes Donald, and the rest of her clan, tick. She alone can recount this fascinating, unnerving saga, not just because of her insider’s perspective but also because she is the only Trump willing to tell the truth about one of the world’s most powerful and dysfunctional families.

2 weeks ago
Engineering entrances objective physics

Engineering entrances objective physics

₹450

1. "Complete Study Pack for Engineering Entrances" series provides Objective Study Guides 2. Objective Physics Volume-2 is prepared in accordance with NCERT Class 11th syllabus 3. Guide is divided into 14 chapter 4. complete text materials, Practice Exercises and workbook exercises with each theory 5. Includes more than 5000 MCQs, collection of Previous Years’ Solved Papers of JEE Main and Advanced, BITSAT, Kerala CEE, KCET, AP & TS EAMCET, VIT, and MHT CET. Our Objective series for Engineering Entrances has been designed in accordance with the latest 2021-2022 NCERT syllabus; Objective Physics Volume –2 is divided into 14 chapters giving Complete Text Material along with Practice Exercises and Workbook exercises. Chapter Theories are coupled with well illustrated examples helping students to learn the basics of Physics. Housed with more than 5000 MCQs and brilliant collection of Previous Years’ Solved Papers of JEE Main and Advanced BITSAT, Kerala CEE, KCET, AP & TS EAMCET, VIT, and MHT CET, which is the most defining part of this book. Delivering the invaluable pool of study resources for different engineering exams at one place, this is no doubt, an excellent book to maximize your chances to get qualified at engineering entrances. TOC Electrostatics, Current Electricity, Magnetic Effects of Current, Magnetism, Electromagnetic Induction, Alternating Current, Geometric Optics, Modern Physics, Solids and Semiconductors Devices, Basic of Communications, Electron Tubes, Universe, Theory of Relativity, JEE Advanced Solved Paper 2015, JEE Main & Advanced Solved Papers 2016, JEE Main & Advanced/BITSAT/Kerala CEE/ KCET/AP & TS EAMCET/VIT/MHT CET Solved Papers 2017, JEE Main & Advanced/BITSAT/Kerala CEE/ KCET/AP & TS EAMCET/VIT/MHT CET Solved Papers 2018, JEE Main & Advanced/BITSAT/Kerala CEE/ KCET/AP & TS EAMCET/VIT/MHT CET Solved Papers 2019-20.

2 weeks ago
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