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Marketing Management

Marketing Management

₹450

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 day ago
Data Interpretation and Analysis

Data Interpretation and Analysis

₹499 ₹699
29% off

?A Complete Book on Data Interpretation and Analysis? is an effort to assist all the government job aspirants with a comprehensive, reliable and satisfactory source of offline practice materials to improve their proficiency in Quantitative Aptitude. This book is a unique approach towards fulfilling the needs of our dedicated aspirants who wish to clear any obstacle with ease. We should never be confined by the limits of our brain and this Book which is thoroughly revised and covers every crucial aspect of all the Banking and Insurance examinations assures you that it will help you in transcending your limits. The book comprises more than 300 DIs which include 2000+ Questions covering all the patterns and topics that the IBPS, SBI and other banking exams have been surprising us with for last few years. The book is elegantly divided into different chapters namely Table, Bar Graph, Line Graph, Pie Graph, Mixed Graph, Arithmetic and Caselets. Each chapter is further categorized into four parts ? Solved Examples, Previous years? exercises, Level 1 exercise (Basic to Moderate) and Level 2 exercise (Advance). There are new methods and approach to solve the latest pattern questions within a short time limit. Detailed solutions are provided to every question for a better CONCEPTUAL learning. In the second edition we have includes more than 500 Questions based on latest pattern and questions asked in recent exams like SBI PO 2018, IBPS PO 2018, RRB PO 2018 and other exams. The questions are duly framed and prepared by our best faculties in this field. While preparing, all the necessary including minute details have been taken care of. The questions are preferably selected based on their quality, inculcating different levels and types that are being asked in the banking and insurance examinations. The book will be extremely helpful in preparing for all the Banking and Insurance examinations like IBPS PO, SBI PO, BANK OF BARODA PO, SYNDICATE BANK PO, RBI ASSISTANT, OICL, UIIC, etc.

3 days ago
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