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Marketing Management - A South Asian Perspective by Philip Kotler

Marketing Management - A South Asian Perspective by Philip Kotler

₹500

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.Key Features - - Brand new chapter-opening vignettes that can serve as great classroom discussion starters. - Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. - Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. - Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing. - Reorganized material to focus on customer value as the central theme of the South Asian edition. - Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment. - Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

5 months ago Buy Now
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Materials Science and Engineering by R. Balasubramaniam

Materials Science and Engineering by R. Balasubramaniam

₹500

Building on the success of previous edition, this book continues to provide engineers with a strong understanding of the three primary types of materials and composites, as well as the relationships that exist between the structural elements of materials and their properties. With improved and more interactive learning modules, this textbook provides a better visualization of the concepts. Apart from serving as a text book for the basic course in materials science and engineering in engineering colleges, the book covers topics that can be used to advantage even in specialized courses pertaining to engineering materials. The book can be consulted as a good reference source for important properties of a wide variety of engineering materials, which benefits a wide spectrum of future engineers and scientists.Key FeaturesIt synchronizes contents with the sequence of topics taught in materials science and engineering courses in most universities in South Asia, while retaining the subject material of the seventh edition."Materials of Importance" pieces in most chapters provide relevance to the subject material.Updated discussions on metals, ceramics and polymers.Concept check questions test conceptual understanding.CD-ROM packaged with the book contains the last five chapters in the book, answers to concept check questions and solutions to selected problems.Virtual Materials Science and Engineering in CD-ROM to expedite learning process.Integrates numerous examples throughout the chapters that show how the material is applied in the real world.About The AuthorProfessor Balasubramaniam obtained his Bachelor of Technology degree from the Department of Materials and Metallurgical Engineering, Institute of Technology, Benaras Hindu University, Varanasi, in 1984, securing the University Gold Medal. He went on to complete his PhD from Rensselaer Polytechnic Institute, Troy, NY, USA, in 1990. He served as an Adjunct Faculty at RPI, during which time he taught the materi

6 months ago Buy Now
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