Digital marketing excellence (IIM)

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Book Condition: Excellent
Subject/Title: DIGITAL MARKETING EXCELLENCE: PLANNING OPTIMIZING AND INTEGRATING ONLINE MARKETING, 6TH EDITION
ISBN: 9781032450353
Type: College Books (Higher Education Textbooks)
Category: Master of Business Administration (MBA)
Author: unknown author
Year: 2020

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Description

• Covers the entire new venture management process, from ideas to finance to HRM • Now includes international cases in all chapters • Offers a complete and contemporary business plan for students to follow • Includes material on the latest issues in entrepreneurship, such as equity crowdfunding and ‘blitzscaling’

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