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This is Marketing by Seth Godin

This is Marketing by Seth Godin

₹197

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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The Nemesis Program By Scott Mariani

The Nemesis Program By Scott Mariani

₹250 ₹350
29% off

THE EXPLOSIVE, THRILLING NEW BEN HOPE ADVENTURE FROM THE TOP 10 BESTSELLING AUTHORA BRUTAL MURDERWhile secretly researching the bizarre discoveries of Serbian scientist Nikola Tesla many years earlier, physicist Claudine Pommier becomes the victim of a remorseless and cruel murderer who breaks into her Parisian apartment. Is he just a serial killer, or is there more to her death than the Paris cops believe?A SCIENTIST ON THE RUNMaverick American biologist Dr Roberta Ryder receives a mysterious letter from her friend Claudine and travels to Paris to see her, only to learn of her shocking death. Before she knows it, Roberta becomes the target of ruthless men with a deadly agenda that only the letter can unmask. She’s alone and vulnerable. But she knows someone – the only someone – who can help her.A PLOT TO KILL MILLIONSBen Hope, ex-SAS soldier and Roberta’s old flame, now trying to retire to a life of peace with his fiancée Brooke, suddenly finds his life turned upside down by Roberta’s sudden arrival in England. She needs his help; he can’t turn her down. In a frantic race to Paris and halfway around the world, Ben and Roberta battle to uncover the mystery of Claudine’s research, with the killers just half a step behind. In the process they uncover a global conspiracy that will claim the lives of millions of people… unless Ben can stop it.BEN HOPE is one of the most celebrated action adventure heroes in British fiction and Scott Mariani is the author of numerous bestsellers. Join the ever-growing legion of readers who get breathless with anticipation when the countdown to the new Ben Hope thriller begins…

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Business Studies Class 12 Poonam Gandhi

Business Studies Class 12 Poonam Gandhi

₹199

Key Highlights of the book: Updated and revised as per the latest CBSE syllabus. Solved CBSE Sample Paper 2023 has been attached at the end of the textbook. Examination Questions (Previous year questions)released by the CBSE board have been included within the chapter. Flow charts and examples have been provided wherever necessary. At the end of each chapter, questions asked in the last 9 years’ Board Exams are given to help students prepare alongside. The Main Features of the book are: Each chapter begins with the learning objectives. After every topic, Objective Type Questions and Case Studies are given based on the latest CBSE Sample Paper. (Hints of their answers are given at the end of each chapter.) Keywords of each topic are given at the end of each topic, to help students solve case studies. A flow chart of each is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in a short time. At the end of each chapter, questions asked in the last 9 years' Board Exam are given, so that the students get an idea of the types of questions expected from the chapter.(Hints of answers to these questions are also given). Case Studies are framed as per the NCERT. The language is very simple and the style is examination oriented. The subject is presented in a self-explanatory manner, so that students may find it easy to understand. Topics are explained in points, so that students may find it easy to learn and understand. Charts and diagrams are drawn after every topic.

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The Alchemist-novel

The Alchemist-novel

₹250

Like the one-time bestseller Jonathan Livingston Seagull, The Alchemist presents a simple fable, based on simple truths and places it in a highly unique situation. And though we may sniff a bestselling formula, it is certainly not a new one: even the ancient tribal storytellers knew that this is the most successful method of entertaining an audience while slipping in a lesson or two. Brazilian storyteller Paulo Coehlo introduces Santiago, an Andalusian shepherd boy who one night dreams of a distant treasure in the Egyptian pyramids. And so he's off: leaving Spain to literally follow his dream. Along the way he meets many spiritual messengers, who come in unassuming forms such as a camel driver and a well-read Englishman. In one of the Englishman's books, Santiago first learns about the alchemists--men who believed that if a metal were heated for many years, it would free itself of all its individual properties, and what was left would be the "Soul of the World." Of course he does eventually meet an alchemist, and the ensuing student-teacher relationship clarifies much of the boy's misguided agenda, while also emboldening him to stay true to his dreams. "My heart is afraid that it will have to suffer," the boy confides to the alchemist one night as they look up at a moonless night. "Tell your heart that the fear of suffering is worse than the suffering itself," the alchemist replies. "And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second's encounter with God and with eternity." --Gail Hudson

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