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Marketing management

Marketing management

₹500

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

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Arihant book, excellent book for nda preparation and mock twst

Arihant book, excellent book for nda preparation and mock twst

₹400

1. Pathfinder NDA/NA Entrance Examination - prescribed under UPSC Guidelines. 2. The Self Study Guide divides the entire syllabus in 4 Major Sections 3. Provides 5 Previous Years' Solved Papers for practice 4. More than 8000 MCQs for quick revision of topics 5. Chapterwise division of Previous Years' Questions. 6. Gives deep insight of the paper pattern, its types and weightage in the exam. Mark Twain once said, “Patriotism is supporting your country all time and government when it deserves it”. The Union services commission or UPSC has released the notification of about 413 seats for the NDA/NA exam 2022. Here comes the updated edition of the Pathfinder series “NDA/NA Entrance Examination” comprehensively complete syllabus of entrance examination as prescribed by UPSC. The book has been divided into chapters that are categorized under 4 major subjects; Mathematics, General English, General Science, General Studies providing a complete coverage. Each chapter of every section has been well explained with proper theories for better understanding. More than 8000 MCQs and Previous Years’ Solved Papers are providing a deep insight for examination patterns and types of questions asked in the exam. Chapterwise Division of Previous Years’ Solved Papers are provided with well detailed answers to clarify all the doubts. This book a must have for those who aim to score high for upcoming NDA/NA Exam. TOC NDA/NA Solved Paper 2021 – 2017 (I & II), , General English, General Science, General Studies.

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Arihant Objective General English

Arihant Objective General English

₹150

The General English section is asked in almost every competitive examination like NDA, CDS, SSC (CGL, MTS, LDC), Bank (PO & Clerk), Hotel Management, MBA, MCA, UPSC, Bed Exams, etc. It is important to know the concepts of General English to clear any competitive examination as well as to communicate with ease in this fast modernising world. The present book has been divided into four parts namely Part A: Foundation Module, Part B: Verbal Ability, Part C and Part D: Practical Grammar, each divided into number of chapters as per the syllabi of General English asked in various competitive examinations. Part ‘A’ has been divided into six units covering Tenses, Modals, Clause Analysis, Articles, Noun, Pronoun, Adjective, Adverb, Prepositions, Phrasal Verbs, Idioms & Phrases, Spotting Errors, etc whereas Part B covers Paronyms & Homonyms, One Word Substitutions, Synonyms & Antonyms, Cloze Test, etc. Part C covers Sequence of Sentences and Objective Comprehension and Part D covers Narration, Synthesis, Transformation, Punctuation, Spelling Rules and Contractions. The present edition of Objective General English will help you in identifying your preparation and in directing you towards your goal. As the book thoroughly covers the General English section asked in a number of competitive examinations, it for sure will work as a preparation booster for various competitive examinations like Bank (PO & Clerk), NDA, CDS, SSC (CGL, MTS, LDC), MBA, Hotel Management, MCA, UPSC, BEd Exams, etc.

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Arihant Pathfinder NDA/INA

Arihant Pathfinder NDA/INA

₹400 ₹750
47% off

1. Pathfinder NDA/NA Entrance Examination - prescribed under UPSC Guidelines. 2. The Self Study Guide divides the entire syllabus in 4 Major Sections 3. Provides 5 Previous Years' Solved Papers for practice 4. More than 8000 MCQs for quick revision of topics 5. Chapterwise division of Previous Years' Questions. 6. Gives deep insight of the paper pattern, its types and weightage in the exam. Mark Twain once said, “Patriotism is supporting your country all time and government when it deserves it”. The Union services commission or UPSC has released the notification of about 413 seats for the NDA/NA exam 2022. Here comes the updated edition of the Pathfinder series “NDA/NA Entrance Examination” comprehensively complete syllabus of entrance examination as prescribed by UPSC. The book has been divided into chapters that are categorized under 4 major subjects; Mathematics, General English, General Science, General Studies providing a complete coverage. Each chapter of every section has been well explained with proper theories for better understanding. More than 8000 MCQs and Previous Years’ Solved Papers are providing a deep insight for examination patterns and types of questions asked in the exam. Chapterwise Division of Previous Years’ Solved Papers are provided with well detailed answers to clarify all the doubts. This book a must have for those who aim to score high for upcoming NDA/NA Exam. TOC NDA/NA Solved Paper 2021 – 2017 (I & II), , General English, General Science, General Studies.

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Objective general studies

Objective general studies

₹400 ₹595
33% off

1. The entire syllabus has been divided into sections 2. Questions covered in the book contains answers side by side 3. Provides Recent Years’ General Studies questions & 4. Authentic and detailed solution have been given as per latest pattern 5. Each chapter contains variety of questions designed on the line of syllabus In order to crack the hard of the competitions one is required have a vigorous preparations and practice of the subjects. Bringing you the updated edition of the “14000 objective Questions on General Studies” a compendium of objective questions which will significantly improve the knowledge of the aspiring students. This Question Bank focuses on Indian History & Culture, India & World Geography (Env. & Eco), Indian Polity, Indian Economy, General Science, Science & Technology, General Knowledge and Current Affairs , and every section is divided into sub sections. As the titles suggest it contains 14000 objective questions covering General Studies subject. With authentic and detailed answers to the questions, aspirants get an insight into the recent examination pattern and the types of questions asked therein. Also more than 500 questions based on Current Affairs have been provided in the book to give an additional advantage to the aspirants. The book is the best preparation material for general studies for UPSC (CSAT), State PCS, CDS, NDA, etc. TOC History, Geography, Indian Polity, Indian Economy, General Science, General Knowledge

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NATIONAL DEFENCE ACADEMY & NAVAL ACADEMY

NATIONAL DEFENCE ACADEMY & NAVAL ACADEMY

₹650

1. Pathfinder NDA/NA Entrance Examination - prescribed under UPSC Guidelines. 2. The Self Study Guide divides the entire syllabus in 4 Major Sections 3. Provides 5 Previous Years' Solved Papers for practice 4. More than 8000 MCQs for quick revision of topics 5. Chapterwise division of Previous Years' Questions. 6. Gives deep insight of the paper pattern, its types and weightage in the exam. Mark Twain once said, “Patriotism is supporting your country all time and government when it deserves it”. The Union services commission or UPSC has released the notification of about 413 seats for the NDA/NA exam 2022. Here comes the updated edition of the Pathfinder series “NDA/NA Entrance Examination” comprehensively complete syllabus of entrance examination as prescribed by UPSC. The book has been divided into chapters that are categorized under 4 major subjects; Mathematics, General English, General Science, General Studies providing a complete coverage. Each chapter of every section has been well explained with proper theories for better understanding. More than 8000 MCQs and Previous Years’ Solved Papers are providing a deep insight for examination patterns and types of questions asked in the exam. Chapterwise Division of Previous Years’ Solved Papers are provided with well detailed answers to clarify all the doubts. This book a must have for those who aim to score high for upcoming NDA/NA Exam. TOC NDA/NA Solved Paper 2021 – 2017 (I & II), , General English, General Science, General Studies.

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