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This is Marketing by Seth Godin

This is Marketing by Seth Godin

₹197

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

10 hours ago Buy Now
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Mindset Changer

Mindset Changer

₹199

New York Times BestsellerIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

1 day ago Buy Now
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The Subtle Art of Not Giving a F*ck Book by Mark Manson

The Subtle Art of Not Giving a F*ck Book by Mark Manson

₹250

New York Times BestsellerIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

4 days ago Buy Now
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Think Like a Monk

Think Like a Monk

₹180

Dopo aver conseguito la laurea in Economia alla Cass Business School di Londra, Jay Shetty si trova di fronte a un bivio: può intraprendere una sicura carriera nel mondo degli affari oppure seguire un sentiero meno battuto e investigare la profondità di una chiamata interiore. Decidendo per la seconda opzione, pochi mesi dopo è in India in un noto ashram dove decide di diventare un monaco. Lì impara che dare ascolto a quella parte più profonda di noi stessi che spesso ignoriamo è il primo passo per riuscir ad accettare chi intimamente siamo, e che solo così facendo possiamo rendere significative le nostre vite e toccare la felicità. Jay Shetty comprende anche che essere un monaco è fondamentalmente uno stato d'animo e così dopo tre anni dedicati alla ricerca interiore, in pieno accordo con il suo maestro, decide di lasciare il monastero per raccontare al mondo tutta la bellezza di quell'antica sapienza.E in Pensa come un monaco condivide con il lettore le sue intuizioni maturate a partire da quell'esperienza, sottolineando che non è necessario trasferirsi a vivere in un monastero perché la saggezza insegnata dai monaci è sempre accessibile, e una volta che la si sappia accendere è capace di offrire una risposta a molte delle domande che quotidianamente affollano la mente. La magnetica capacità comunicativa di Jay Shetty è formidabile nel rendere attualissima la saggezza e nel farci comprendere che è possibile raggiungere l'agognata armonia con il nostro sé più intimo e dimorare in quel fugace equilibro interiore che sembra altrimenti sempre sfuggirci. Ci sono tre fasi di apprendimento della mentalità del monaco.La prima è il lasciar andare, liberandoci dalle influenze esterne, dagli ostacoli interni e dalle paure che ci bloccano. Potete vederla come una pulizia che farà spazio per la crescita. La seconda fase è la crescita. Ci aiuterà a ripensare la nostra vita in modo da poter prendere le decisioni con intenzione, determinazione e sicurezza. La terza è il dare, volgendoci al mondo al di fuori di noi, espandendo

1 week ago Buy Now
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