Clankart Logo
Advertisement

Marketing Management

₹ 900 ₹1100
Free Shipping
Shipping is available from the seller!
Book Condition
Excellent
Subject/Title
Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson
ISBN
9789356062665
Type
Exam/Test Preparation Books
Category
Management Entrance Exams
Author
Year
2016
Need more information (like availability) about this item?
Description

Please note that the description below is system-fetched and it may or may not accurately represent the actual contents of the book.

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

Our Community

We're not just another shopping website where you buy from professional sellers - we are a vibrant community of students, book lovers across India who deliver happiness to each other!

Ad Id: 7561732899041457 Posted: Fri, 29 Nov 2024 20 Views
Sold By
Lalithya Edupalli Verified
Hyderabad, TELANGANA
Advertisement
How does it work?
Step 1
Seller posts an Ad

Seller posts an ad on Clankart to sell their used books.

Step 2
Buyer Pays Online

Buyer makes an online payment to Clankart to buy those books.

Step 3
Seller ships the books

Seller then ships the books to the buyer

Step 4
Seller gets the payment

Payment is released to the seller after buyer receives the books

Frequently Asked Questions

As a buyer, why should I use Clankart Teleport?

You should use Clankart Teleport because after you place the order, seller will receive the payment only after you receive the product. With which you will have a confidence that your payment will only be released to seller after you receives the exact product.
You can purchase the used books from any seller across India with confidence.
What if the seller doesn't ships the item to buyer?
If the items are not shipped within 4 days of order placement, then that order will be auto cancelled and the full money will be refunded back into to the buyer's original payment method.
The buyer can pay through any of the following modes: Credit Card, Debit Card, Net Banking, UPI and Wallets.
Clankart Trust Safe and secure online payment process
Clankart Intermediary Payment is not directly made to seller
Clankart Chats Easy communication with sellers for any queries
Buyer Guidelines
  • Chat with seller and ask questions to be clear on product details.
  • Do not share your password, PIN, OTP. We will never ask you to share such confidential information with us or anyone.
  • Always use secure online payment methods provided by Clankart to ensure a safe transaction experience.
  • Avoid sharing your personal contact details.
  • Please make sure to follow our Chat Guidelines to ensure a safe conversation.

When buying offline:

  • Be careful when paying offline.
  • Use a safe location to meet seller.
  • Do not deposit/transfer money to bank or any third party payment gateways without verifying the credentials.
  • Beware of unrealistic offers.
Please DO NOT CLICK on any suspicious links or share your bank details / OTP / confidential information with anyone. Clankart will never demand money and will never ask you to share such details.
Loading...